Cyprus Resorts See Mixed Tourism Results As Summer Season Peaks

by News Editor

August 12, 2026

Hotel demand across Cyprus is showing mixed results this summer, with Limassol and the eastern resorts reporting strong occupancy while Larnaca continues to feel the impact of regional conflicts.

Limassol hotels are around 90% full in August, while Larnaca is about 15% below last year. Protaras and Ayia Napa are also expecting occupancy to approach full capacity in the coming weeks.

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Limassol Maintains Strong Demand

Hotels in Limassol are matching last year’s August booking levels, according to Christos Tsanos, president of the Cyprus Hotels Association branch in the city.

Prices have largely remained stable, with increases in most categories limited to around 5%. Tsanos said Limassol’s appeal among higher-income visitors was also supporting demand.

Larnaca Still Feels Regional Impact

Larnaca hotel occupancy is around 15% below last year in both July and August. Marios Polyviou, head of the local hotel association, said the city had been particularly affected by the conflict in the Middle East.

August began with occupancy at approximately 75%, compared with around 90% in 2025. Hoteliers are hoping for more last-minute bookings, while September reservations are showing a more positive trend.

Paphos And Famagusta See Stronger Demand

Paphos is showing signs of recovery, with improvements to the seafront and key tourist areas following a municipal clean-up campaign.

Hotels in Protaras and Ayia Napa are expecting occupancy of 90% to 95% over the next two to three weeks. Demand is being driven by visitors from the UK, Israel and Scandinavian countries, alongside domestic bookings.

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Shein Targets $25 Billion Valuation In Hong Kong IPO As Growth Slows

by News Editor

August 17, 2026

Shein is reportedly targeting a valuation of around $25 billion in its planned Hong Kong IPO, a sharp decline from the nearly $100 billion valuation the online fashion retailer achieved in a 2022 fundraising round.

Two people familiar with the plans said the company was likely to target about $25 billion, while another source put the expected range at $25 billion to $28 billion based on the proposed price band.

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IPO Valuation Falls Sharply

Shein plans to sell up to 8% of its shares in the offering, according to a person familiar with the plans. At a $25 billion valuation, that would translate into an IPO of as much as $2 billion.

The latest target is also below the $30 billion to $40 billion valuation the company was seeking earlier this month as it began meeting with potential investors.

Founded in China in 2012 and now headquartered in Singapore, Shein sells low-cost clothing to consumers in about 160 countries. The company is expected to launch its long-awaited Hong Kong IPO later this week.

Trade Restrictions Weigh On Growth

Shein’s valuation has come under pressure as major markets tighten rules affecting low-cost e-commerce shipments. The European Union, for example, has moved to impose additional fees on cheap parcels from platforms such as Shein and Temu. EU Tightens Rules On Low-Cost E-Commerce Parcels

In the U.S., the removal of an import duty exemption for small packages has also affected the company. Shein reported a $99 million quarterly loss in the first quarter of 2026 as sales growth slowed, while a one-time accounting charge further weighed on its results. Shein Reports First-Quarter Loss Ahead Of IPO

Investors Question Shein’s Growth Prospects

The steep reduction in valuation reflects growing concerns over slower growth, higher trade costs, regulatory pressure and stronger competition across global e-commerce.

Some investors who reviewed Shein’s recent financial statements or attended IPO presentations told Reuters they were skeptical that the company could return to the growth rates that supported its $98.2 billion valuation in 2022. Shein’s Slowing Growth Tests Investor Appetite

A lower IPO valuation could also affect Shein’s existing investors. Under the terms of its IPO filing, the company may have to issue additional shares to certain pre-IPO investors if its valuation falls below agreed thresholds.

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