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Spotify To Label AI-Generated Artist Identities And Limit Their Reach

by News Editor

August 11, 2026

Spotify is introducing a new “AI Persona” label for artist profiles that appear to represent AI-generated identities, while limiting how music from those profiles is surfaced across the platform.

The new labels will begin appearing in September, as Spotify expands its efforts to distinguish between real artists, AI-generated identities and music created with AI tools.

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What The AI Persona Label Means

Artists will be able to identify themselves as AI Personas through Spotify for Artists starting August 11. However, Spotify said it will not rely solely on self-disclosure.

The company will also review artist profiles where names and images appear to depict photorealistic AI-generated identities. The initial review will focus on profiles that have reached predefined audience thresholds, allowing Spotify to prioritise more widely heard artists.

Once applied, the “AI Persona” badge will be visible on artist profiles, in Search and alongside tracks in playlists.

AI Personas Will Be Excluded From Recommendations

By default, Spotify will not include labeled AI Personas in its editorial or algorithmic recommendations. Their music will also be excluded from personalised recommendations.

There is one exception: users who deliberately follow an AI Persona can still receive its music in their recommendations. Spotify considers following an artist an explicit indication that a listener wants to hear more from that profile.

The company will also introduce a reporting tool that allows users to flag profiles they believe represent AI Personas but have not yet been labeled.

The Label Applies To The Artist, Not The Music

Spotify stressed that the new designation concerns an artist’s public identity rather than whether their music was made using AI.

Artists can use AI in different ways as part of the creative process, and the company will continue providing information about how individual tracks were created through features such as AI Credits and SongDNA.

Artists will also be able to appeal an AI Persona label if they believe it has been applied incorrectly.

Spotify Tightens Its Approach To AI Music

The new policy builds on Spotify’s broader efforts to address AI-generated content. The company previously introduced systems to identify and label AI music using industry-standard techniques and banned unauthorised AI voice clones and deepfakes.

At the same time, Spotify continues to develop AI-powered products, including Prompted Playlists, AI DJ and its AI-powered music assistant.

The company is also preparing to introduce AI-generated remixes and covers following recent licensing agreements with UMG and Merlin. The new AI Persona labels are intended to help users distinguish those features from profiles that present themselves as AI-generated artists.

Spotify’s move comes as the music industry grapples with the rapid growth of AI-generated content and concerns about low-quality material flooding streaming platforms.

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OpenAI Executive Brad Lightcap Leaves Company To Launch New Venture

by News Editor

August 12, 2026

Brad Lightcap, one of OpenAI’s longest-serving executives, is leaving the AI company to pursue a new venture after more than eight years with the organisation.

Lightcap announced his departure in a message to OpenAI employees on Tuesday, saying he was moving on to “start something new”. He did not provide details about his plans but said he would share more in the future.

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From CFO To Chief Operating Officer

Lightcap joined OpenAI in 2018 and spent four years as chief financial officer before becoming chief operating officer in 2022. In the role, he helped build and oversee teams covering finance, legal, human resources, corporate security, government and business development, as well as partnerships.

Earlier this year, OpenAI reorganised its executive structure and moved Lightcap into a role focused on special projects. Before joining OpenAI, he worked with CEO Sam Altman at venture capital firm Y Combinator.

OpenAI Faces Executive Turnover

Lightcap’s departure comes during a period of significant changes at the top of OpenAI. In July, Fidji Simo, who had served as the company’s No. 2 executive and led its AGI efforts, announced that she would step down from the role.

Several other senior executives have also left the company in recent months, including former Sora chief Bill Peebles and Kevin Weil, who previously led OpenAI’s Science division. The leadership changes come as OpenAI prepares for a potential IPO that could become one of the most significant technology listings in recent years.

Lightcap Hints At What Comes Next

In his departure message, Lightcap said he had spent recent months thinking about “the next horizon” and the challenges that could affect the success of OpenAI’s mission.

He suggested that his next project would address “important new things” the world will need to get right in the coming years, without revealing further details. Lightcap also expressed continued confidence in OpenAI, saying he believes in the company “more than ever” and plans to support its mission from a different position.