Breaking news

Amazon Tightens AI Disclosure Rules For Marketplace Listings As New York Cracks Down On Synthetic Ads

by THEFUTURE.TEAM

July 24, 2026

Amazon is tightening its rules on AI-generated content in marketplace listings, requiring third-party sellers to disclose images and videos featuring photorealistic AI-generated people following a new New York law aimed at increasing transparency in advertising.

New Disclosure Standards For Sellers

Amazon has introduced new disclosure requirements for third-party sellers. Under the new rules, sellers must apply specific metadata tags to images and “A+ content,” the company’s enhanced listing materials, including videos and graphics, before uploading them.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

“Recent legislation requires disclosure when images or videos in advertisements contain photorealistic AI-generated people,” Amazon said.

New York Law Drives The Change

The policy follows a New York law that took effect last month, requiring advertisers to disclose when “synthetic performers” replace human actors. The measure applies to digitally created media that appears to depict a real person.

Governor Kathy Hochul described the legislation as the first of its kind in the United States.

“Without notice that the content the public is viewing is not real, AI-generated synthetic performers and manipulated media can undermine one’s ability to accurately distill fact from fiction,” her office said.

What The Policy Covers

Amazon said the requirement does not apply to TV, movie or video game characters, or to images of real people modified using AI.

The company will also display a label on eligible listings to notify shoppers when images or other content include AI-generated people. It has not disclosed the criteria it will use to determine when the label will appear.

AI’s Expanding Role Across Amazon

The move comes as Amazon continues to expand AI across its marketplace.

The company has optimized product listings for AI-powered search, expanded its recently rebranded Alexa for Shopping assistant, and introduced search features that generate product recommendations based on user queries.

Third-party sellers, who account for more than 60% of marketplace sales, are also increasingly using AI, including Amazon’s own tools, to create product descriptions, images and other listing content.

Regulation Is Gathering Pace

The United States has no federal requirement for AI disclosure in advertising, leaving states and platforms to introduce their own rules.

California recently began requiring major AI providers to embed watermarks in AI-generated images, videos and other content. Meta, TikTok, Pinterest and YouTube have also introduced labels for AI-generated material.

Questions over enforcement remain. TikTok and Meta have faced criticism for inconsistently labeling advertisements featuring AI-generated influencers promoting questionable products, in some cases without brands’ knowledge. TikTok says it has removed accounts making misleading health claims, while Meta says it labels AI-generated videos.

The Future Forbes Realty Global Properties

Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

by THEFUTURE.TEAM

September 18, 2026

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.