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Amazon Tightens AI Disclosure Rules For Marketplace Listings As New York Cracks Down On Synthetic Ads

by THEFUTURE.TEAM

July 24, 2026

Amazon is tightening its rules on AI-generated content in marketplace listings, requiring third-party sellers to disclose images and videos featuring photorealistic AI-generated people following a new New York law aimed at increasing transparency in advertising.

New Disclosure Standards For Sellers

Amazon has introduced new disclosure requirements for third-party sellers. Under the new rules, sellers must apply specific metadata tags to images and “A+ content,” the company’s enhanced listing materials, including videos and graphics, before uploading them.

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“Recent legislation requires disclosure when images or videos in advertisements contain photorealistic AI-generated people,” Amazon said.

New York Law Drives The Change

The policy follows a New York law that took effect last month, requiring advertisers to disclose when “synthetic performers” replace human actors. The measure applies to digitally created media that appears to depict a real person.

Governor Kathy Hochul described the legislation as the first of its kind in the United States.

“Without notice that the content the public is viewing is not real, AI-generated synthetic performers and manipulated media can undermine one’s ability to accurately distill fact from fiction,” her office said.

What The Policy Covers

Amazon said the requirement does not apply to TV, movie or video game characters, or to images of real people modified using AI.

The company will also display a label on eligible listings to notify shoppers when images or other content include AI-generated people. It has not disclosed the criteria it will use to determine when the label will appear.

AI’s Expanding Role Across Amazon

The move comes as Amazon continues to expand AI across its marketplace.

The company has optimized product listings for AI-powered search, expanded its recently rebranded Alexa for Shopping assistant, and introduced search features that generate product recommendations based on user queries.

Third-party sellers, who account for more than 60% of marketplace sales, are also increasingly using AI, including Amazon’s own tools, to create product descriptions, images and other listing content.

Regulation Is Gathering Pace

The United States has no federal requirement for AI disclosure in advertising, leaving states and platforms to introduce their own rules.

California recently began requiring major AI providers to embed watermarks in AI-generated images, videos and other content. Meta, TikTok, Pinterest and YouTube have also introduced labels for AI-generated material.

Questions over enforcement remain. TikTok and Meta have faced criticism for inconsistently labeling advertisements featuring AI-generated influencers promoting questionable products, in some cases without brands’ knowledge. TikTok says it has removed accounts making misleading health claims, while Meta says it labels AI-generated videos.

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Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

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Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.