Spotify Expands Its AI Playbook
Spotify is taking another step toward making artificial intelligence a core part of how users discover and control audio. On Tuesday, the company announced that Premium subscribers can now hold interactive conversations with the app to find music, podcasts and audiobooks.
The feature is rolling out in beta to English-speaking Premium users aged 18 and over in the U.S., Ireland and Sweden on iOS and Android.
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How The New Feature Works
Rather than relying on a traditional search bar, users can type or speak to Spotify and engage in back-and-forth conversations within the Home and Now Playing views. The experience is designed to make content discovery more natural and context-aware.
Spotify says users can ask for recommendations, revisit their listening history or learn more about songs, artists, podcasts and audiobooks. They can also ask questions about their own listening habits, such as when they first played a track or which genres they stream most often.
AI Becomes A Bigger Part Of Discovery
Spotify confirmed to TechCrunch that the feature combines the company’s own AI technology with models from multiple providers, selecting the most suitable system depending on the task.
The launch builds on Spotify’s broader AI strategy, which already includes its AI DJ, AI-powered playlist features and integrations with third-party chatbots such as ChatGPT.
A More Personal Listening Assistant
Users can give open-ended prompts such as “play some artists I haven’t heard before” and refine the results through follow-up requests, including adding a specific artist, focusing on recent releases or changing the mood of the recommendations.
The assistant can also perform actions such as saving songs, adding tracks to the playback queue and following artists directly within the conversation.
The latest rollout reflects Spotify’s wider push to replace traditional search and navigation with a more conversational experience, turning AI into a personalised listening assistant rather than simply another discovery tool.
