The Paphos regional tourism board says its summer campaign to attract domestic visitors is gaining momentum, with early results showing strong engagement across Cyprus.
Digital Campaign Delivers Broad Reach
Etap Paphos said the campaign encourages Cyprus residents to choose the district for their summer holidays, alongside a separate promotion focused on Polis Chrysochous and the Akamas region.
Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram
The campaign uses targeted advertising on Facebook and Instagram, supported by promotional videos, photography, online competitions and prize draws.
According to the board, the campaign has generated more than 4.3 million impressions, reaching more than 530,000 people and recording over 200,000 engagements. Direct interaction with promotional content exceeded 40,500 engagements, while competitions and prize draws attracted more than 50,000 interactions.
Supporting Domestic Tourism
Etap Paphos president Michalis Mitas said the campaign places greater emphasis on domestic tourism to help offset weaker demand from some foreign markets caused by geopolitical and economic conditions while supporting local small and medium-sized businesses.
He added that Paphos offers an affordable holiday alternative as air travel costs continue to rise. “We invite our fellow citizens to visit Paphos and rediscover the hidden beauties of our island,” Mitas said.
