Nearly 1 million people have collectively lost $3.8 billion after buying President Donald Trump’s $TRUMP memecoin, according to new analysis from cryptocurrency analytics firm Nansen.
Per The New York Times, Nansen’s review of publicly visible blockchain transactions found that 988,905 accounts were in the red as of the end of June. That means roughly two-thirds of all $TRUMP buyers have lost money on the token, underscoring just how steep the decline has been for one of the most politically charged crypto assets on the market.
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A Token That Has Collapsed From Its Peak
On Sunday, $TRUMP was trading at $1.69, according to CoinMarketCap, down nearly 98% from its high of $75.35. For investors who entered near the top, the reversal has been brutal.
Trump launched the memecoin three days before his inauguration in 2025, adding a new layer to his already deepening involvement in digital assets. He had previously co-founded the crypto startup World Liberty Financial with his sons, and its WLFI token has also fallen sharply in value.
Trump’s Crypto Windfall Contrasts With Investor Losses
Despite heavy losses among retail investors, the token has generated substantial income for Trump. In his latest financial disclosure, the president reported earning $636 million from the $TRUMP memecoin, according to The New York Times. That accounted for nearly half of the $1.4 billion in cryptocurrency-related income he disclosed over the past year.
The figures have also drawn renewed attention to the administration’s approach to digital assets. The Securities and Exchange Commission has said memecoins do not fall under securities regulations and has withdrawn several enforcement actions against cryptocurrency companies, including a case involving Gemini, TechCrunch reported.
A White House spokesperson defended the administration’s policy, telling The New York Times that “President Trump proudly made the United States the crypto capital of the world.”
