Breaking news

bbf: Presents :eden coast — The Art Of Living By The Mediterranean

by News Editor

July 3, 2026

Some destinations are remembered for where they are. Others for how they make us feel.

Life by the Mediterranean has a quality of its own. Defined by light, open horizons and a slower pace, it encourages a way of living where time is measured less by the clock and more by the moments that matter. It is this philosophy that inspired :eden coast.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

With the unveiling of :eden coast, bbf: introduces an exceptional collection of beachfront villas in Geroskipou, Paphos, where architecture is conceived as a natural extension of its surroundings. Every residence has been designed to honour the coastline, allowing the sea, the light and the changing seasons to become the defining elements of everyday life.

At :eden coast, luxury reveals itself with quiet confidence so nothing feels excessive. It is expressed in generous space, carefully composed proportions, enduring materials and an effortless relationship between interior and exterior. Expansive glazing welcomes the Mediterranean sky indoors, while private gardens, terraces and pools encourage a life lived as much outside as within.

Few locations offer such a natural balance between tranquillity and connectivity. Set along a quieter stretch of Paphos’ coastline, :eden coast enjoys the rare privilege of beachfront living away from the crowds, where the landscape remains unspoilt and the rhythm of the Mediterranean shapes every day. Yet the cultural richness of Paphos, its vibrant dining scene, international airport and every modern convenience are all within easy reach, allowing residents to retreat into complete serenity without ever feeling removed from the world around them.

Beyond the residences, a carefully curated collection of wellness and leisure experiences extends this philosophy. Landscaped gardens, elegant swimming pools, spaces dedicated to movement and wellbeing, and thoughtfully designed communal areas encourage a slower, richer way of living. They are not amenities in the conventional sense; they are an expression of a lifestyle shaped by balance, privacy and quiet sophistication.

“Our ambition was never simply to create beautiful residences. It was to create a place where architecture, landscape and everyday life exist in complete harmony—a place that feels as though it has always belonged to the coastline,”
says Artem Burtsev at bbf:.

In a world that rarely slows down, :eden coast offers something increasingly rare: the freedom to live at a different pace. Here, mornings begin with the sea, nature sets the rhythm of the day, and the energy of Paphos is always within easy reach. It is a place where tranquillity and connectivity exist in perfect balance, allowing residents to experience the Mediterranean not as a destination, but as a way of life.

For more information:
edencoast.cy
+357 26 962 365

The Future Forbes Realty Global Properties

Shein Targets $25 Billion Valuation In Hong Kong IPO As Growth Slows

by News Editor

August 17, 2026

Shein is reportedly targeting a valuation of around $25 billion in its planned Hong Kong IPO, a sharp decline from the nearly $100 billion valuation the online fashion retailer achieved in a 2022 fundraising round.

Two people familiar with the plans said the company was likely to target about $25 billion, while another source put the expected range at $25 billion to $28 billion based on the proposed price band.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

IPO Valuation Falls Sharply

Shein plans to sell up to 8% of its shares in the offering, according to a person familiar with the plans. At a $25 billion valuation, that would translate into an IPO of as much as $2 billion.

The latest target is also below the $30 billion to $40 billion valuation the company was seeking earlier this month as it began meeting with potential investors.

Founded in China in 2012 and now headquartered in Singapore, Shein sells low-cost clothing to consumers in about 160 countries. The company is expected to launch its long-awaited Hong Kong IPO later this week.

Trade Restrictions Weigh On Growth

Shein’s valuation has come under pressure as major markets tighten rules affecting low-cost e-commerce shipments. The European Union, for example, has moved to impose additional fees on cheap parcels from platforms such as Shein and Temu. EU Tightens Rules On Low-Cost E-Commerce Parcels

In the U.S., the removal of an import duty exemption for small packages has also affected the company. Shein reported a $99 million quarterly loss in the first quarter of 2026 as sales growth slowed, while a one-time accounting charge further weighed on its results. Shein Reports First-Quarter Loss Ahead Of IPO

Investors Question Shein’s Growth Prospects

The steep reduction in valuation reflects growing concerns over slower growth, higher trade costs, regulatory pressure and stronger competition across global e-commerce.

Some investors who reviewed Shein’s recent financial statements or attended IPO presentations told Reuters they were skeptical that the company could return to the growth rates that supported its $98.2 billion valuation in 2022. Shein’s Slowing Growth Tests Investor Appetite

A lower IPO valuation could also affect Shein’s existing investors. Under the terms of its IPO filing, the company may have to issue additional shares to certain pre-IPO investors if its valuation falls below agreed thresholds.