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Meta’s New Pocket App Signals A Bigger Push Into AI-Powered Gaming

Meta is expanding its push into AI-powered content creation with the launch of Pocket, a new app that allows users to generate interactive apps and games using simple text prompts.

Turning Ideas Into Interactive Experiences

Described on Google Play as “a creative platform for making and sharing gizmos,” Pocket enables users to create small interactive experiences from written prompts and share them with others. The app also features a discovery feed where users can browse and play creations from the wider community.

Based on screenshots published on Google Play, Pocket closely resembles Gizmo, the AI-powered gaming platform Meta acquired earlier this year. Like its predecessor, the app focuses on turning text prompts into lightweight games and interactive experiences.

A Quiet Launch Following The Gizmo Acquisition

The app was first spotted by reverse engineer Alessandro Paluzzi, who shared screenshots from the Google Play listing on X. According to app intelligence firm Appfigures, Pocket became available on both the App Store and Google Play on June 29, although it is still too early to determine whether it has attracted meaningful downloads.

Meta has not officially announced the app or responded to requests for comment.

Another Step In Meta’s AI Strategy

Pocket fits into Meta’s broader effort to bring AI-powered creative tools to a wider audience. Over the past year, the company has introduced AI image generation through Meta AI, video creation tools in Vibes, AI features across its social platforms and new creator capabilities in its Edits app.

By extending those tools into casual gaming, Meta is expanding beyond images and video into interactive content, allowing users not only to generate media but also to build playable experiences with AI.

Early Days, But Clear Direction

While Pocket appears to be in the early stages of its rollout, the launch offers another glimpse into Meta’s long-term AI strategy. Rather than positioning artificial intelligence solely as a productivity tool, the company is increasingly using it to help consumers create, share and discover content across different formats.

That strategy may already have a foundation. According to Appfigures, Gizmo has generated an estimated 635,000 lifetime installs across iOS and Google Play, with a 98% positive sentiment score. If Pocket is the next evolution of that platform, Meta is betting that AI-assisted game creation could become another pillar of its growing creator ecosystem.

Bitcoin Surges 23% In A Week As Investor Optimism Returns

Bitcoin was on track for a weekly gain of around 23% on Friday as a series of positive macroeconomic and policy developments boosted investor sentiment.

The cryptocurrency was trading about 6% higher at roughly $77,000, up from around $62,800 at the start of the week. Crypto-related stocks also rallied, with Coinbase and Circle gaining more than 9%, while Strategy rose 7%.

Macro Factors Fuel Rally

Bitcoin’s latest surge began Wednesday after Treasury yields fell sharply following a major intervention by the U.S. Treasury in the bond market. Lower yields eased pressure on risk assets and helped trigger a broader move into cryptocurrencies.

The rally was further amplified by a major short squeeze. Around $2.7 billion in crypto short positions were liquidated, according to CoinGlass.

Max Stuedlein, head of Partnerships at Sygnum APAC, said the move reflected an alignment of macroeconomic and policy catalysts, including the Treasury’s decision to increase buybacks of longer-dated government debt.

Clarity Act Boosts Sentiment

Investor confidence improved further on Thursday as the White House and crypto industry leaders made a final push to advance the Clarity Act in the coming weeks.

The legislation is widely viewed as a potential catalyst for the crypto market, although its chances of passing remain relatively limited.

Despite the rally, bitcoin remains well below its 2026 high of $94,820 reached in January and its all-time high of $126,198, set last October.

Analysts See More Volatility Ahead

Lucy Gazmararian, founder and managing partner at Token Bay Capital, said the crypto market may be approaching the end of its bear cycle.

She expects bitcoin could experience one more decline of around 20% before the market turns, pointing to historical cycles and the recent liquidation of heavily leveraged short positions.

Gazmararian also described bitcoin as a long-term hedge against monetary debasement, while warning that its short-term price remains highly volatile and driven by market cycles.

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