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Match Group Study Finds Singles Remain Wary Of AI In Dating

Recent research from Match Group, the parent company of Tinder, Hinge, and OkCupid, suggests that consumers still prefer human connection over artificial intelligence when it comes to dating.

Study Highlights Consumer Reservations

A survey of 1,000 U.S. singles aged 18 to 39 found that 47% hold negative views about the growing role of AI in dating. The findings come as companies across the sector continue to introduce AI features. Bumble has launched its AI-powered assistant Bee, Tinder has expanded its investment in AI tools, and former Hinge CEO Justin McLeod has shifted his focus to an AI-related venture. Despite these developments, the study suggests that users continue to place greater value on personal connections.

Differentiating AI Application From Connection Authenticity

Attitudes towards AI in dating remain mixed. According to the survey, 40% of singles would not date someone who uses an AI companion app. Among women aged 18 to 24, that figure rises to 51%.

At the same time, relatively few respondents reported using such applications. Just 12% of people aged 18 to 24 said they had used AI companion apps in recent months, and only a third said they were seeking genuine connections with chatbots. The study found that consumers are generally comfortable using AI to improve profiles, select photos, and help conversations flow, but are less willing to rely on the technology for the relationship itself.

Balancing Technological Assistance With Human Connection

According to Match Group, users continue to prefer playing the main role in building relationships, even as AI becomes more widely used in matching systems and profile tools. In a blog post, the company said singles are looking for technology that “helps with the hard parts, but hands off for the human parts.”

Implications For Industry Innovators

The findings highlight the challenge facing dating platforms as they introduce new AI features. Among the ideas put forward by Bumble founder Whitney Wolfe Herd is the possibility of allowing personal bots to interact with one another. The study suggests, however, that users still place a high value on human interaction as companies continue to experiment with AI-powered tools. Ultimately, Match Group’s findings indicate that consumers see AI as a tool to support dating rather than replace personal connections.

Europe’s Deadly Summer Heat Exposed The Cost Of A Warming Continent

Europe experienced its deadliest summer for heat-related deaths on record in 2026, with an estimated 24,400 excess deaths linked to extreme temperatures across 30 countries. Researchers estimate that human-induced climate change was responsible for around 32,000 of the deaths attributed to heat in the study’s broader analysis, accounting for 65% of the total.

The findings highlight the growing public-health consequences of global warming, largely driven by fossil fuel use, as extreme heat becomes more frequent and severe.

A Summer Of Dangerous Heat

Between June and August, heatwaves pushed temperatures in Western Europe to an average of 2.9°C above the 1991–2020 norm, with some days reaching 12°C above average. Nearly a third of estimated heat-related deaths occurred during a particularly intense heatwave between 17 June and 1 July.

“These numbers are a stark reminder that our hotter, more extreme summers are having an increasingly severe impact on public health,” said Dr Clair Barnes, a researcher at Imperial College London and co-author of the study.

The estimated toll exceeded previous peaks of around 29,000 deaths in summer 2022 and 28,000 in 2003 across the region studied.

How Researchers Estimated The Toll

Researchers modelled the relationship between temperature and mortality across 854 urban areas in the EU, UK, Norway and Switzerland, covering around 40% of the population in the 30 countries studied.

The analysis incorporated temperature records, age, socioeconomic conditions, environmental factors and access to healthcare. By comparing actual temperatures with those expected without human-induced warming, the team estimated the additional deaths attributable to climate change.

Final official mortality figures for summer 2026 are not yet available in many countries, and heat-related deaths are often underreported because their effects can be difficult to identify directly.

Older People Face The Greatest Risk

People aged 85 and over accounted for roughly half of the estimated deaths. However, the impact extended across age groups, with around 800 excess deaths among adults aged 20–44 and approximately 6,000 among people under 65.

Southern Europe experienced the highest mortality burden, reflecting hotter temperatures and other vulnerabilities, including air pollution, limited green space and unequal access to healthcare and heat-alert systems.

Italy, France And Spain Record Highest Toll

Italy recorded an estimated 13,303 heat-related excess deaths, followed by France with 7,268 and Spain with 6,824. Germany recorded around 6,340, while the UK saw an estimated 4,354 deaths.

In the UK, the heat also placed significant pressure on healthcare services. Andrew Hartle, Professor of Practice of Anaesthesia at Imperial College Healthcare, said demand during the summer resembled that of a severe winter virus season.

Cities Urged To Strengthen Heat Protection

Researchers say cities can reduce the risks through climate shelters, external shading and building retrofits, alongside measures to help residents avoid exposure during the hottest hours. Checking on vulnerable people, staying hydrated and following heat alerts are also important.

The researchers stress that adaptation must go hand in hand with reducing fossil fuel use to limit further warming. The findings underline that extreme heat is already a major public-health threat across Europe, with thousands of lives at risk each summer.

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