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Paphos Tourism Board Unveils Promotional Video Highlighting Polis Chrysochous

Redefining Tourist Experience In Polis Chrysochous

The Paphos Regional Tourism Board (ETAP) has launched a new promotional video highlighting Polis Chrysochous as part of efforts to strengthen domestic tourism and support local businesses and communities. Part of the board’s broader tourism strategy, the initiative aims to increase visibility for destinations across the Paphos district.

Celebrating Authentic Beauty And Local Culture

Featured throughout the video are beaches, natural landscapes, traditional villages, local gastronomy and cultural landmarks that define the Polis Chrysochous area. According to ETAP, the campaign seeks to showcase the area’s year-round appeal and encourage visitors to explore destinations beyond the peak tourism season.

Targeted Digital Outreach For Enhanced Visibility

Promotion will focus on digital platforms and social media channels targeting the Cypriot market. Through the campaign, ETAP aims to attract domestic travellers by highlighting opportunities for short breaks, family visits and themed tourism experiences.

Fostering Sustainable And Balanced Tourism

Supporting tourism activity across a wider geographic area remains a key objective of ETAP’s strategy for the Paphos district. Greater attention on lesser-known communities is intended to benefit local businesses while distributing visitor activity more evenly across the region.

Encouraging Stakeholder Collaboration

Tourism businesses, hoteliers and local stakeholders have been invited to share the promotional material through their own communication channels. Broader participation in the campaign could help increase awareness of Polis Chrysochous and support ongoing efforts to promote the area to domestic visitors, according to ETAP.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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