Breaking news

SoftBank’s €75 Billion AI Investment Highlights Europe’s Energy Challenge

France Attracts Major AI Infrastructure Investment

SoftBank plans to invest €75 billion in artificial intelligence infrastructure in France, including the development of 3.1 GW of AI data centre capacity in the Hauts-de-France region. The project highlights France’s growing role in Europe’s AI infrastructure race while drawing attention to one of the sector’s biggest challenges: access to affordable and reliable electricity.

France’s Nuclear Advantage

France is better positioned than many European countries to support large-scale AI infrastructure projects due to its energy mix. More than 60% of the country’s electricity is generated from nuclear power, providing a stable source of energy for data centres and other power-intensive industries. The advantage comes as European businesses continue to face higher electricity costs than competitors in several other major economies.

The Energy Cost Challenge

Rising demand from AI and data centres is increasing pressure on electricity systems globally. According to the International Energy Agency, many energy-intensive industries in Europe face electricity costs roughly twice as high as those in the United States and around 50% higher than in China and India. As a result, access to long-term, competitively priced electricity is becoming an increasingly important factor in data centre investment decisions.

Innovations In Nuclear Energy

Technology companies are also exploring new energy solutions to support future growth. Small modular reactors (SMRs) have attracted growing interest from the technology sector, with companies including Amazon and Google signing agreements related to the development of the technology. Supporters argue that SMRs could provide dedicated low-carbon electricity for data centres, although large-scale deployment remains years away and faces regulatory and commercial challenges.

London As A New Tech Epicenter

Alongside energy considerations, access to talent remains a key factor in expansion plans. Companies including Nvidia-backed Runway, Anthropic, OpenAI and Google have expanded or announced plans to expand operations in London, attracted by the city’s concentration of AI researchers, engineers and technology professionals. The trend highlights how both energy infrastructure and skilled labour are becoming increasingly important in the competition to attract AI investment.

Conclusion

SoftBank’s planned investment in France reflects a broader shift as technology companies seek locations that can provide both computing infrastructure and long-term energy security. As AI computing demands continue to grow, access to power, infrastructure and talent is likely to play an increasingly important role in determining where future investments are made.

Ex-Spotify Engineers Raise $10 Million To Bring AI Personalisation To E-Commerce

Three former Spotify engineers have raised $10 million in seed funding for Malachyte, a startup that aims to bring AI-powered personalisation to online retail.

The company was founded by Sidd Motwani, Ian Anderson and Shivaditya Sinha, who previously helped build Spotify’s recommendation technology. Their goal is to apply a similar approach to e-commerce by predicting what shoppers want in real time rather than relying on purchase history or demographic profiles.

Beyond Traditional Recommendations

Malachyte’s platform analyses browsing behaviour as customers interact with an online store, using signals such as searches, clicks, scrolling and items added to a cart to continuously refine recommendations.

According to Chief Executive Sidd Motwani, the system begins building a customer profile from the moment a page loads and becomes more accurate as the shopping session progresses. That allows retailers to personalise product rankings even for first-time visitors without requiring an account or previous purchases.

The company also considers contextual factors, such as the device being used or how a customer arrived at the website, to better understand purchasing intent.

Expansion Plans

Founded in 2024, Malachyte tested its technology with more than 20 enterprise customers across retail, travel and grocery before focusing on e-commerce.

The platform launched with Fun.com in late 2025 and has been available to Shopify merchants since June through a native integration, while larger retailers can access it via an API.

The $10 million seed round was co-led by Bessemer Venture Partners and Gradient, with participation from Harpoon Ventures. The funding will be used to expand the company’s commercial operations, strengthen product development and accelerate growth.

The Future Forbes Realty Global Properties
Uol
Aretilaw firm
eCredo

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter