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Ghost Angels: Snap Alumni Launch Fund To Accelerate Social Media Innovation

A cohort of 20 former Snap executives and innovators has united to introduce Ghost Angels, a new investment fund targeting the future of social media. The fund, which has already supported five companies and plans to invest in at least 15 more over the coming year, remains discreet about its total capital raised.

Strategic Formation And Diverse Expertise

Founded in 2025 by former Snap global partnerships executive and current Microsoft AI executive Max Rivera, Ghost Angels brings together approximately 20 former Snap leaders, operators and founders. Among the founding members are Alexandra Levitt, who previously led Snap’s corporate accelerator, and former Snap product and design leader Will Wu. The fund aims to leverage the operational and product expertise of its members to support early-stage founders building consumer technology companies.

Redefining Social Media Dynamics

Rivera argues that social media is entering a new phase, with platforms increasingly separating content distribution from community building. Rather than relying solely on advertising-driven business models, many emerging startups are experimenting with subscriptions, usage-based pricing, tokenized economies and other alternative monetization strategies. According to Rivera, smaller teams are also able to launch and iterate products more quickly, creating opportunities for new entrants to challenge established platforms.

Embracing AI-Driven Innovation

Ghost Angels is primarily targeting pre-seed and seed-stage AI startups focused on consumer and social applications. The fund believes artificial intelligence can reshape how users discover content, interact with communities and create digital experiences. Support from former Snap executives is particularly valuable for founders navigating challenges around engagement, product design and platform growth, Rivera said.

Future-Forward Strategies

Alongside investments in AI-powered social products, Ghost Angels is backing companies developing AI-native content formats and creative tools across industries, including music, gaming, sports and fashion. The fund sees generative AI as a way to lower barriers to content creation and distribution while enabling new forms of digital engagement. Its investment strategy reflects broader shifts across the technology sector, where entrepreneurs are increasingly building specialized communities and niche platforms rather than competing directly with large social networks.

Keve Welcomes New Cyprus Business Development Organisation

The Cyprus Chamber of Commerce and Industry (Keve) has welcomed Parliament’s unanimous approval of legislation establishing the Cyprus Business Development Organisation, describing it as a major step toward improving access to finance for small and medium-sized enterprises, startups and self-employed professionals.

Expanding Access To Finance

The legislation creates a new public body aimed at addressing financing gaps by supporting businesses that struggle to secure funding through traditional channels.

According to Keve, the initiative could strengthen entrepreneurship, boost competitiveness and support Cyprus’ green and digital transition. The chamber has long argued that SMEs rely too heavily on bank financing, limiting investment, expansion and innovation.

Keve Calls For Swift Implementation

Keve said it helped shape the legislation through the consultation process and called for the organisation to become operational as quickly as possible. It also pledged to continue working with the Finance Ministry and the organisation’s management to support implementation.

How The Organisation Will Operate

Approved by Parliament on Tuesday, the legislation establishes Cyprus’ national business development body under the supervision of the Finance Minister, while the Central Bank of Cyprus will oversee anti-money laundering compliance.

The organisation will design financing programmes, provide loans and conduct studies to identify weaknesses in the financing market.

Cyprus will provide €60 million in initial capital. Over time, the body will also be able to raise funding from European and international institutions and benefit from state guarantees linked to approved strategic priorities.

Recovery Plan Milestone

Creation of the organisation is one of the final milestones under Cyprus’ Recovery and Resilience Plan and is required for the country to receive the plan’s ninth and final payment. Appointment of the board of directors remains the last outstanding step.

Before approving the bill, the Finance Ministry revised the draft following consultations with MPs and stakeholders. The changes removed provisions allowing the organisation to establish companies and narrowed the list of eligible beneficiaries by excluding small mid-cap companies.

Lawmakers also strengthened governance rules by introducing stricter board suitability requirements, conflict-of-interest safeguards, enhanced reporting obligations and borrowing limits. A seven-member board appointed by the Cabinet will oversee the organisation, while a transitional board will serve for two years until it becomes fully operational.

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