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Louis Hotels Expands Cyprus And Greece Portfolio With €30 Million Investment

Significant Investments And Expansion Plans

Louis Hotels has invested more than €30 million in hotel renovations across Cyprus and Greece over the past three years as the group continues expanding and upgrading its hospitality portfolio. The company currently operates 25 hotels with more than 13,000 beds and expects total investments to potentially exceed €60 million during the 2024–2026 period when additional projects are included.

Premium Transformations And New Openings

The renovations include the transformation of Valmar Corfu into a five‐star all-inclusive resort and the recent opening of Imperial Island Resort in Paphos, which began operations on May 3. Chief Commercial Officer Popi Tanta noted that additional projects, such as the upcoming King Jason hotel in Zakynthos, contribute to a significant escalation in the overall investment figures.

Market Challenges Amid Geopolitical Uncertainty

The company’s expansion comes during a difficult tourism season shaped by geopolitical instability in the Middle East. According to Tanta, booking levels in Cyprus declined by approximately 15% to 16% compared with last year, partly due to concerns linked to regional tensions and international media coverage. Recent trends, however, indicate signs of recovery, with May performance gradually returning closer to 2025 levels.

Diverse Market Performance

While Cyprus has faced pressure, Louis Hotels expects stronger performance in Greece to partially offset weaker demand in some segments. The Mykonos market remains more challenging, with hotel rates reportedly declining by around 30% compared with 2022 as operators adjust pricing strategies to maintain demand.

Financial Resilience And Strategic Divestitures

Louis Plc reported consolidated net profit after tax of €7 million for 2025, compared with €3.9 million in 2024. Turnover also increased to €138.6 million from €128.1 million.

At the same time, the group has moved forward with plans to delist from the Cyprus Stock Exchange. A proposal announced in December 2025 includes the transfer of ownership of Louis Nausicaa Beach to minority shareholders and Louis Hotels Public Company Limited as part of efforts to maintain private ownership structures.

A Legacy Of Excellence And Future Outlook

Louis Hotels employs more than 2,000 people, with approximately 62% recruited from local communities. Founded in 1935 by Louis Loizou through the Louis Tourist Agency, the group now operates across three main segments: the Elegant Collection, the Family Collection and the Villa Collection. The company said repeat customer rates exceed 25%, reflecting continued demand across its hotel portfolio.

For the current summer season, Louis Hotels is also offering promotional discounts of up to 35% alongside additional package incentives as competition intensifies across Mediterranean tourism markets.

Cyprus Still Offers Relative Value As Mediterranean Holiday Costs Rise

Cyprus is not the cheapest holiday destination in the Mediterranean, but it remains more affordable than many of its best-known rivals on two of the costs travellers notice first: hotel accommodation and dining out.

A Competitive Position In A Costly Region

Latest Eurostat data puts Cyprus’s restaurant and accommodation price index at 85.2, against an EU average of 100. That places the island slightly below Spain and Greece, while Slovenia, Croatia, Malta, Italy and France all rank as more expensive destinations.

Portugal remains the standout value destination in the western Mediterranean, while Albania and Montenegro offer even lower prices further east.

The wider European picture follows a similar pattern. Bulgaria, Romania, Serbia, Bosnia and Herzegovina, and North Macedonia all rank below Cyprus for both overall consumer prices and hospitality costs. Germany, Austria, Belgium, the Netherlands and the Nordic countries are considerably more expensive.

The Broader Cost Of A Holiday

Looking beyond hotels and restaurants, Cyprus also remains cheaper than the EU average across the broader household basket, which includes groceries, clothing, transport and services. Overall prices were 10.8% below the bloc-wide benchmark. The island was less expensive than Spain, Malta, Italy and France, although Greece, Portugal and Croatia recorded even lower overall price levels.

A separate Euronews analysis reinforced that regional picture. It found that North Macedonia, Bosnia and Herzegovina, Romania, Bulgaria, Montenegro, Serbia and Albania were among Europe’s lowest-priced countries, while Iceland and Switzerland ranked at the opposite end of the scale, alongside several northern and western European economies.

Food bought in shops tells a slightly different story. On that measure, Cyprus sits almost exactly on the European average. Greece, Croatia and Malta all recorded higher grocery prices, while Spain offered slightly better value. The comparison highlights an important point for travellers: the cost of a holiday depends largely on how it is structured. A self-catering family, a couple dining out every evening and an all-inclusive guest are likely to have very different spending experiences in the same destination.

Where Holiday Bills Diverge Most

Some everyday purchases reveal even greater differences. According to the Euronews holiday comparison, alcoholic drinks in Greece were priced 54% above the EU average, while Croatia was more than one-third above the benchmark. Italy was 18.1% below the EU average and Spain 9.9% lower, while France and Portugal remained much closer to the European average.

Soft drinks also varied considerably. Italy recorded the lowest prices in the comparison, at 18.2% below the EU average, while Croatia was 33.5% above it. Seafood prices were more tightly grouped, ranging from 4.6% below the EU average in Portugal to 12.7% above it in Greece.

Transport costs showed a different pattern. France was the only country in the comparison where public transport prices exceeded the EU average. Portugal, Spain and Croatia were around 20% cheaper, while Greece remained just below the European benchmark.

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