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Spotify Embraces Apple’s HLS Technology To Amplify Video Podcast Reach

Spotify is poised to transform the video podcast landscape with its strategic adoption of Apple’s HTTP Live Streaming (HLS) technology. This move will empower content creators to deliver and monetize high-quality video podcasts without altering their current workflows.

Enhanced Streaming Performance

Leveraging HLS, Spotify promises a consistently superior viewing experience across all internet conditions. By dynamically adjusting video quality in real time, the technology mitigates buffering and ensures a smooth playback experience whether users are connected via rapid home Wi-Fi or cellular networks.

Broadening Monetization And Distribution Channels

In tandem with these technical enhancements, Spotify is expanding its monetization framework. Podcast creators partnering with established hosting providers such as Libsyn, Podigee, Audioboom, Audiomeans, and Podspace now have the opportunity to distribute video podcasts directly on Spotify. In addition, the Spotify Partner Program further facilitates revenue generation through new partner integrations and direct sales initiatives.

Positioning In A Dynamic Podcast Industry

Since its initial foray into video podcasts in 2020 and subsequent adjustments to monetization thresholds, Spotify’s ongoing innovations underscore its leadership in digital audio and video content. With nearly half a million video podcasts streamed by over 390 million users as of November 2025, these enhancements are set to solidify Spotify’s competitive edge in an evolving entertainment marketplace.

Keve Welcomes New Cyprus Business Development Organisation

The Cyprus Chamber of Commerce and Industry (Keve) has welcomed Parliament’s unanimous approval of legislation establishing the Cyprus Business Development Organisation, describing it as a major step toward improving access to finance for small and medium-sized enterprises, startups and self-employed professionals.

Expanding Access To Finance

The legislation creates a new public body aimed at addressing financing gaps by supporting businesses that struggle to secure funding through traditional channels.

According to Keve, the initiative could strengthen entrepreneurship, boost competitiveness and support Cyprus’ green and digital transition. The chamber has long argued that SMEs rely too heavily on bank financing, limiting investment, expansion and innovation.

Keve Calls For Swift Implementation

Keve said it helped shape the legislation through the consultation process and called for the organisation to become operational as quickly as possible. It also pledged to continue working with the Finance Ministry and the organisation’s management to support implementation.

How The Organisation Will Operate

Approved by Parliament on Tuesday, the legislation establishes Cyprus’ national business development body under the supervision of the Finance Minister, while the Central Bank of Cyprus will oversee anti-money laundering compliance.

The organisation will design financing programmes, provide loans and conduct studies to identify weaknesses in the financing market.

Cyprus will provide €60 million in initial capital. Over time, the body will also be able to raise funding from European and international institutions and benefit from state guarantees linked to approved strategic priorities.

Recovery Plan Milestone

Creation of the organisation is one of the final milestones under Cyprus’ Recovery and Resilience Plan and is required for the country to receive the plan’s ninth and final payment. Appointment of the board of directors remains the last outstanding step.

Before approving the bill, the Finance Ministry revised the draft following consultations with MPs and stakeholders. The changes removed provisions allowing the organisation to establish companies and narrowed the list of eligible beneficiaries by excluding small mid-cap companies.

Lawmakers also strengthened governance rules by introducing stricter board suitability requirements, conflict-of-interest safeguards, enhanced reporting obligations and borrowing limits. A seven-member board appointed by the Cabinet will oversee the organisation, while a transitional board will serve for two years until it becomes fully operational.

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