Bank Of Cyprus Raises €300 Million In Oversubscribed Bond Issuance

Strong Market Reception

Bank of Cyprus completed a €300 million senior preferred notes issuance under its EMTN Programme, attracting more than €1.7 billion in investor demand and highlighting continued confidence in the bank’s financial position and funding strategy.

Issuance Details And Pricing

According to information published on the Cyprus Stock Exchange, the notes were priced at 99.822% and carry a fixed annual coupon of 3.875%, payable until the optional redemption date of May 20, 2030. Strong institutional participation supported a final yield of 3.924%, reflecting favourable market conditions for European banking debt issuances.

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Maturity And Redemption Provisions

Final maturity for the notes is scheduled for May 20, 2031, although the bank retains the option to redeem the securities one year earlier, subject to regulatory approvals and predefined conditions. Should the notes remain outstanding after May 2030, the coupon will switch to a floating rate linked to three-month Euribor plus 100 basis points, payable quarterly until maturity.

Settlement And Trading Information

Settlement is expected on May 20, 2026, with the securities set to begin trading on the Luxembourg Stock Exchange Euro MTF market. More than 120 institutional investors participated in the transaction, while the order book reached roughly six times the size of the offering, reinforcing strong investor appetite for the issuance.

Strategic Financial Impact

Proceeds from the transaction will contribute toward meeting minimum own funds and eligible liabilities requirements while strengthening the bank’s regulatory capital position. According to the Bank of Cyprus, the issuance is expected to improve its MREL ratio by approximately 284 basis points relative to risk-weighted assets, maintaining a comfortable buffer above regulatory thresholds.

Collaborative Execution

Joint lead managers included BNP Paribas, BofA Securities Europe SA, Deutsche Bank and Goldman Sachs. Legal advice for the transaction was provided by Sidley Austin LLP, together with local counsel Chryssafinis and Polyviou LLC.

The Future Forbes Realty Global Properties

Connected Television Advertising Set To Redefine Global Media By 2030

by THEFUTURE.TEAM

May 25, 2026

New research from market intelligence firm Omdia reveals that global connected television advertising revenue is poised to surge from $44 billion in 2025 to an impressive $81 billion by 2030. This dramatic increase signals a profound transformation in how viewers are reached and engaged by advertisers worldwide.

Shifting Dominance In Television Advertising

The analysis highlights a pivotal industry shift: connected television advertising is expected to completely eclipse traditional linear television advertising in the 2030s. The battle for the domestic living room is intensifying as leading corporations reposition themselves to capture 50% of the global market by decade’s end.

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Platform Leaders Shape The Future

Among the major players, Google is forecast to command a 26% share of the global connected TV advertising market, leveraging the vast reach of YouTube and its robust advertising ecosystem. Parallelly, retail giant Amazon is projected to secure 13% of the international market through the integration of its Prime Video platform with retail media. Streaming pioneer Netflix is anticipated to capture 9%, further solidifying its influence as it expands its ad-supported subscription tier.

Emerging Trends And The Road Ahead

Industry experts forecast several critical trends that will fuel this transformative period: significant expansion in ad-supported streaming services, strategic convergence between retail media and television advertising, and an increasing emphasis on programmatic, targeted advertising campaigns. Furthermore, the evolution of television operating systems and smart TV ecosystems is intensifying competition for consumer engagement and platform ownership.

European Market And Strategic Implications

In Europe, the television operating system landscape is rapidly evolving. The research indicates that VIDAA is emerging as the region’s third-largest operating system, trailing only behind Android TV and Tizen. This development underscores a broader trend where hardware manufacturers seek greater control over the smart TV user experience.

Insight From Industry Leaders

Omdia’s Head of Media and Entertainment, Maria Rua Aguete, commented, “The battle for the living room is no longer only about streaming content. It is increasingly about controlling the platform, the advertising layer, the operating system, the data and ultimately the consumer relationship.” Principal Analyst David Tett added, “Connected television companies are at risk of losing incredibly valuable ground to tech giants. Strategies are needed to safeguard advertising revenues while competing against players such as Google and Amazon.”

Convergence Of Television And Digital Commerce

The research reinforces that television is rapidly evolving into a unified ecosystem where digital advertising, retail media, and direct commerce integration are interwoven. This synergy makes the connected television landscape one of the most strategically valuable battlegrounds in the global media arena.

As advertisers and media companies navigate this dynamic environment, the emphasis on robust digital strategies and platform control will be decisive in defining success in the connected television era.

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