Breaking news

Amazon Now Launches 30-Minute Delivery: Swift Logistics For The Modern Consumer

Amazon introduced Amazon Now, a new ultra-fast delivery service offering 30-minute delivery on thousands of products across selected U.S. cities. The launch marks another expansion of Amazon’s rapid delivery network as the company continues investing in faster fulfilment and last-mile logistics capabilities.

New Standard In Speed

Amazon Now allows customers to order products, including groceries, household goods and locally sourced items, with delivery targeted within 30 minutes. The service reflects Amazon’s broader push to reduce delivery times and strengthen convenience-focused shopping options for consumers.

Strategic Geographic Rollout

The service is currently available in markets including Atlanta, Dallas-Fort Worth, Philadelphia and Seattle. Additional expansion is planned across cities, including Austin, Denver, Houston, Minneapolis, Orlando, Oklahoma City and Phoenix. Amazon said the rollout is expected to reach tens of millions of U.S. customers by the end of the year.

A Competitive Pricing Model

Pricing for Amazon Now varies between Prime and non-Prime users. Amazon Prime members pay a delivery fee of $3.99 per order, while non-Prime customers pay $13.99. Smaller orders below $15 may also include an additional fee. The pricing structure places Amazon in more direct competition with delivery platforms including DoorDash, Uber Eats and Instacart.

Optimized Logistics Infrastructure

To achieve these rapid delivery times, Amazon leverages a sophisticated network of smaller fulfilment centres strategically positioned closer to consumers. This targeted approach minimizes travel distances and maintains a curated inventory, ensuring that essential items such as fresh produce, dairy, bakery items, and even electronics are available around the clock in most regions.

Beyond Traditional Delivery

Amazon Now expands the company’s broader same-day and rapid delivery ecosystem, which already includes one-hour, three-hour and same-day shipping options across multiple product categories. The company is also continuing tests of sub-60-minute drone deliveries through its Prime Air programme in selected U.S. locations.

Impressive Growth Metrics

Backed by robust performance figures, Amazon Prime members received over 13 billion items via same-day or next-day deliveries globally in 2025. In the U.S. alone, deliveries surged by 30% year-over-year, a testament to Amazon’s commitment to operational excellence and customer satisfaction.

Senior Vice President of Amazon Worldwide Operations, Udit Madan, encapsulated the initiative by noting, “Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less.” This bold entry into ultra-fast delivery further cements Amazon’s reputation as a transformative force in the landscape of retail logistics.

Cyprus Tourism Regains Its Footing After A Turbulent Spring

Cyprus’ tourism sector is showing signs of renewed stability, even as June arrivals slipped 1.7% year on year, according to Deputy Minister of Tourism Kostas Koumis, who said the latest figures point to a market that has now returned to a steadier path.

The comments followed the release of new data from the Cyprus Statistical Service (Cystat), which showed that 489,965 tourists visited the island in June 2026, down from 498,527 in the same month last year.

A Softer First Half, But Not A Break in Momentum

For the January-to-June period, Cyprus recorded 1,656,015 tourist arrivals, representing a 10.1% decline from 1,843,013 in the first half of 2025. Even so, Koumis argued that the underlying picture was more resilient than the headline decline suggests.

He described June as “satisfactory under the circumstances,” saying it confirmed that the tourism sector had moved back onto a stable trajectory after a difficult spring. In particular, he pointed to the weaker performance in March and April, when the conflict in the Middle East weighed on travel demand and disrupted normal seasonal patterns.

“It also confirms that the actions taken by the deputy ministry, together with the entire tourism industry, to manage the extraordinary situation our country’s tourism sector faced from March 1 onwards have clearly produced improved results,” Koumis said.

Reading Beyond The Headline Numbers

The deputy minister also argued that the first-half performance, while down year on year, should be viewed in context. Arrivals in the first six months of 2026 were still 0.2% higher than during the same period in 2024, suggesting that the market has not lost its broader momentum.

“If we take into account the very significant losses recorded during March and April, which heavily influence any analysis, the first-half performance should also be considered satisfactory,” he said. “At the same time, a window of hope is opening for a further reduction in the overall decline for the current year.”

Targeted Support For Key Markets

Koumis said the government is now focusing on a deeper analysis of market trends rather than relying solely on overall arrival figures. That review, he added, has identified several geographic markets that have been affected and still require support to sustain long-term growth.

“As a government, and as the competent deputy ministry, we are certainly not stopping at simply reading the numbers,” he said. “A thorough analysis shows that several geographical markets have been affected and still require careful support to ensure their successful and uninterrupted development in the coming years.”

According to Cystat, the United Kingdom remained Cyprus’ largest source market in June, accounting for 33.0% of arrivals, or 161,913 visitors.

Looking Ahead To Next Year

Koumis said planning is already underway for the years ahead, with next year at the centre of the government’s coordination efforts with the tourism industry.

“We are continuing to work hard on planning for the coming years, with next year naturally at the centre of our efforts, in cooperation with the country’s tourism industry,” he said. “Our ultimate objective remains the continuation of our collective effort to transform Cyprus into a sustainable, digitally smart and accessible destination for everyone.”

Aretilaw firm
eCredo
Uol
The Future Forbes Realty Global Properties

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter