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Visa Selects Seven Startups From Greece, Cyprus And Malta For Fintech Programme

by THEFUTURE.TEAM

May 11, 2026

Visa is setting the pace for financial innovation by selecting seven pioneering fintech startups from Greece, Cyprus, and Malta for the 2026 cycle of its esteemed Visa Innovation Programme Europe. With applications from these markets surging by roughly 50% year-over-year, the initiative underscores the robust growth of regional fintech ecosystems.

Strengthening Digital Payment Infrastructure

Now in its eighth cycle, the programme is strategically recalibrated to empower fintech growth, enhance digital payment solutions, and accelerate innovation across financial services. This year’s focus on artificial intelligence, agentic commerce, B2B solutions, money movement, open finance, and data is intended to unearth scalable solutions capable of transforming the payment landscape.

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Showcasing Diverse Innovation

Following the selection process, startups AgriNow, Better, Cloudigo, Paytic, GYST, Outfindo and Peanuds were chosen to participate in the programme. The selected companies operate across a range of sectors, including AI-powered workforce management, payment infrastructure, consumer finance technology and back-office automation for financial services.

Leveraging Strategic Partnerships

The programme is executed in collaboration with Eleven Ventures and Endeavor Greece, providing selected companies with unparalleled access to Visa’s extensive network of partners, mentors, investors, and clients. This ecosystem enables startups to rigorously test, validate, and accelerate their solutions under real market conditions while integrating emerging technologies within Visa’s global framework.

Insights From Industry Leaders

Sevi Vassileva, General Manager for Visa in Greece, Cyprus, Malta, and Israel, highlighted innovation as the cornerstone of evolving payment systems, stating, “In the eighth cycle of the Visa Innovation Program Europe, we are welcoming for the first time seven dynamic fintechs that bring fresh solutions capable of transforming the financial sector.” Daniel Tomov, founding partner at Eleven Ventures, and Panagiotis Karampinis, Regional Managing Director at Endeavor Europe, also emphasized the increasing sophistication of the regional fintech landscape and the importance of strategic networking in driving industry transformation.

Programme Impact And Future Outlook

Since launching in 2019, the Visa Innovation Programme Europe has expanded across 15 countries and reviewed more than 1,900 startup applications. Nearly 250 fintech companies have reached final evaluation stages, while the programme has facilitated more than 1,500 mentorship hours and over 750 introductions to Visa partners and investors.

The 2026 cycle will run through November before concluding with the Visa Innovation Program Europe Summit, where participating startups will present their progress to industry executives, investors and technology leaders.

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Middle East Tensions Cast A Long Shadow Over Cyprus Economic Outlook

Improved Current Account Performance Amid Uncertainty

Cyprus recorded an improvement in its current account balance during 2025, with the deficit narrowing to 6.4% of GDP from 9.7% in 2023, according to analysis by Michail Vassileiadis. The improvement was primarily supported by continued expansion in the country’s services surplus, which reached a historic high of 25.2% of GDP compared with 23.5% a year earlier.

Sectoral Strength And Fiscal Dynamics

A moderate reduction in the goods deficit also contributed to the stronger current account position, although the deficit remained elevated at 19.5% of GDP. At the same time, the primary income deficit widened from 10.8% to 11.2% of GDP, reflecting higher outward flows linked to direct investment profits. The secondary income balance improved slightly, moving to a deficit of 0.9% of GDP.

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Robust Contributions From Key Economic Sectors

Strong contributions continued coming from intellectual property, tourism and financial services, which generated surpluses equal to 5.3%, 5.7% and 6.5% of GDP, respectively. Although transport and other business services weakened compared with the previous year, ICT services remained stable at 7.5% of GDP, continuing to support economic growth between 2021 and 2025.

Export-Import Dynamics And Structural Shifts

In value terms, the goods deficit widened by 2.5%, driven by a 1.4% increase in imports alongside a 0.2% decline in exports. Petroleum products accounted for 53.9% of the increase in imports, while pharmaceuticals represented another 16.5%. At the same time, exports of refined petroleum products surged by 298.8%, helping offset the impact of a sharp decline in ship exports.

Risks From Geopolitical Instability And Future Outlook

The analysis noted that geopolitical tensions in the Middle East continue posing risks for sectors including tourism and transport. A slowdown in European economic activity or prolonged regional instability could affect tourism revenues and disrupt shipping activity. The report also noted that Cyprus benefited from safe-haven inflows during earlier periods of regional instability, including the Gaza conflict between 2023 and 2025, although prolonged uncertainty could weigh on investment activity and increase market caution.

Conclusion

Cyprus’ recent fiscal improvements, supported by structural reforms and successive sovereign credit rating upgrades, have bolstered investor confidence, enabling a return to A-tier status. Nonetheless, the country faces a delicate balancing act as it navigates rising energy prices and the potential market turbulence induced by external geopolitical pressures. Strategic policy measures and adaptive economic planning will be critical in maintaining this positive momentum against a backdrop of persistent uncertainty.