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Marc Lore Expands Wonder With AI-Driven Restaurant Platform

Redefining The Culinary Landscape

Marc Lore is expanding his food venture Wonder, focusing on AI-driven restaurant creation and automated kitchen operations. The company is developing a system that combines software, logistics and robotics to manage multiple restaurant brands within shared kitchen infrastructure.

Wonder Create: The AI-Powered Platform For Restaurateurs

Wonder Create allows users to generate restaurant concepts through AI prompts. The system produces brand elements, menus, pricing and recipes, which are then deployed across Wonder’s kitchen network. Access is designed for a range of users, including food entrepreneurs and digital creators, who can launch and test concepts without opening a physical location.

Programmable Cooking Platforms And Automated Precision

Operations are based on modular kitchen systems capable of supporting multiple cuisines within a single site. More than 120 such units are currently in use, with plans to expand to 400. Each location operates with small teams supported by automation tools, including conveyors and robotic systems, aimed at increasing output and maintaining consistency.

Strategic Acquisitions And Expansion Of Capabilities

Expansion includes acquisitions of technology and food businesses. Spice Robotics was acquired to strengthen automation capabilities. Additional deals involving Grubhub and Blue Apron expand distribution and supply chain reach. The company has also acquired existing restaurant brands, including Blue Ribbon Fried Chicken, to scale offerings within its network.

A New Era For Food Experimentation And Brand Expansion

The platform allows testing of new food concepts without long-term commitments. Users can introduce menus, measure demand and adjust offerings through centralized operations. Capabilities are strongest in standardized formats such as burgers, bowls and fast-casual items, where automation can be applied more efficiently.

Looking Ahead

Wonder aims to increase annual meal output from 7 million to 20 million without proportional growth in staffing. Long-term plans include operating multiple brands from a single location, with targets of up to 1,000 concepts within one site by 2035.

A New Twitter-Inspired Social Network Is Taking Shape

A new social network called Twitter.now is entering the market, with a founding team that includes former Twitter trademark counsel Stephen Coates. The service is being developed by startup Operation Bluebird.

As Ars Technica reported, X sued the company last year and asked a Delaware judge to block the launch. Operation Bluebird argued in a petition that X had abandoned trademarks including “Twitter” and “Tweet.”

Coates has said the project is not an attempt to recreate the original Twitter. In a LinkedIn post, he described the platform as a new public space focused on trust, transparency and user choice.

AI System To Rate Posts

Twitter.now is currently being tested, with early access priced at $20. Its main feature is VERA, an AI system designed to evaluate posts, verify claims and provide sources and context.

Posts receive a trust score, with users eventually able to set a minimum score to filter their feeds. The company says this approach will give people more control over what they see instead of leaving those decisions entirely to an algorithm.

Moderation Remains A Challenge

Scaling moderation will be one of the platform’s biggest tests. Social networks have repeatedly struggled with content moderation as their communities grow, and newer platforms such as Bluesky have faced similar criticism.

Operation Bluebird says VERA will form the basis of its moderation and verification system. A second version is already planned, with expanded tools that would let users set a specific trust threshold for the posts appearing in their feeds.

For now, Twitter.now remains in an early testing phase, combining the familiarity of the Twitter name with an AI-driven approach to evaluating online information.

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