Netflix Adds Vertical Video Clips To Improve Content Discovery

Innovating Mobile Content Discovery

Netflix is once again at the forefront of digital entertainment innovation with the introduction of Netflix Clips. This new feature presents a vertical video feed designed to help users quickly discover fresh content from its original programming without the need for endless scrolling.

Curated Clips For The On-The-Go Viewer

According to Netflix, Clips presents a personalized selection of short video segments from series, films, and specials, tailored to individual preferences.The format is designed for quick viewing, allowing users to engage with content in shorter moments without committing to full-length episodes.

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Vertical Video: A New Norm in Storytelling

This move comes as vertical video continues to dominate the digital landscape. While early forays into TikTok-like formats sparked skepticism, the trend has been embraced by platforms across the board, including Peacock and Tubi, both of which have recently launched their own mobile-first vertical video experiences.

Industry Experimentation And Strategic Focus

Netflix has tested short-form video formats for several years. At TechCrunch Disrupt 2025, Elizabeth Stone, Chief Product and Technology Officer, said the company is developing formats suited to its content library rather than replicating social media platforms. The approach focuses on using selected highlights to present content in shorter formats.

A Transformative Step In Entertainment

As the digital media landscape evolves, Netflix is introducing features such as Clips to adapt its platform to mobile viewing habits. By adding short-form content discovery tools, the company is making it easier for users to navigate its catalogue and select content in shorter viewing sessions.

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A New Twitter-Inspired Social Network Is Taking Shape

by News Editor

August 27, 2026

A new social network called Twitter.now is entering the market, with a founding team that includes former Twitter trademark counsel Stephen Coates. The service is being developed by startup Operation Bluebird.

As Ars Technica reported, X sued the company last year and asked a Delaware judge to block the launch. Operation Bluebird argued in a petition that X had abandoned trademarks including “Twitter” and “Tweet.”

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Coates has said the project is not an attempt to recreate the original Twitter. In a LinkedIn post, he described the platform as a new public space focused on trust, transparency and user choice.

AI System To Rate Posts

Twitter.now is currently being tested, with early access priced at $20. Its main feature is VERA, an AI system designed to evaluate posts, verify claims and provide sources and context.

Posts receive a trust score, with users eventually able to set a minimum score to filter their feeds. The company says this approach will give people more control over what they see instead of leaving those decisions entirely to an algorithm.

Moderation Remains A Challenge

Scaling moderation will be one of the platform’s biggest tests. Social networks have repeatedly struggled with content moderation as their communities grow, and newer platforms such as Bluesky have faced similar criticism.

Operation Bluebird says VERA will form the basis of its moderation and verification system. A second version is already planned, with expanded tools that would let users set a specific trust threshold for the posts appearing in their feeds.

For now, Twitter.now remains in an early testing phase, combining the familiarity of the Twitter name with an AI-driven approach to evaluating online information.

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