Cyprus concluded its participation at Foodex Japan 2026, held from March 10 to March 13 at Tokyo Big Sight. The event forms part of ongoing efforts to strengthen the country’s position in the Japanese market.
Strategic Engagement With Global Markets
The initiative, coordinated by the Ministry of Trade in cooperation with the Cyprus Trade Centre in Tokyo, focused on presenting export-ready products to international buyers. Participation also provided market insights expected to support future export strategies, particularly in Asia, where demand for Mediterranean products continues to grow.
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Showcasing Culinary Excellence
The Cyprus pavilion featured key products, including halloumi, wines, olive oils, and salt. Live cooking demonstrations highlighted product applications and targeted professionals in the HORECA sector. Tastings were used to support brand recognition and introduce Cypriot products to new audiences.
Leveraging Collaborative Platforms
Participation within the EU Pavilion increased exposure to international buyers, importers, and distributors. Coordination by the European Commission facilitated access to a broader network and supported structured promotion of Cypriot exports.
Setting The Stage For Future Expansion
Foodex Japan 2026 attracted more than 72,000 professional visitors and 2,930 exhibitors from 74 countries and regions. The scale of the event highlights its role as a key platform for global food trade and provides opportunities for Cyprus to expand its export footprint in Asia.







