Cyprus retail sector maintained stable performance during the Easter period despite geopolitical tensions in the Middle East and disruptions linked to foot-and-mouth disease. Market activity showed limited fluctuations during the holiday period.
Steady Supply Chains And Stable Pricing
Marios Antoniou, Secretary General of the Cyprus Retail Trade Association (Pasyle), said supply chains remained uninterrupted, ensuring product availability. No shortages were recorded during the period. Price increases in lamb were linked to the impact of foot-and-mouth disease rather than geopolitical developments.
Consumer traffic remained stable across supermarkets, shopping centers, bakeries, and butcher shops. Easter typically generates lower retail activity compared to the Christmas period, but supports specific product categories. Demand patterns reflected seasonal consumption rather than broader shifts in spending.
Weather Conditions And Tourism Implications
Weather conditions affected demand for seasonal goods such as clothing and footwear. Lower temperatures reduced demand for spring collections. Retail locations in tourist areas recorded lower footfall due to reduced hotel occupancy and cancellations.
Outlook
In summing up, industry insiders remain optimistic about the sector’s future, buoyed by the resilience demonstrated during this challenging period. The ability to maintain robust supply chains and stable pricing, even in the face of significant external pressures, is indicative of a broader trend toward adaptability within the retail environment. As market conditions stabilize, Cyprus is well-positioned to capitalize on renewed consumer and tourist activity in the near term.
payabl. Launches Click To Pay With Visa To Help Merchants Improve Checkout Conversion And Reduce Fraud
payabl. has launched Click to Pay with Visa, a new card payment experience designed to help merchants reduce checkout friction, improve authorisation rates, and deliver a faster, more secure online payment journey.
Click to Pay replaces manual card number entry with a token-based checkout experience. Once a customer’s card is enrolled, they can complete purchases in just a few clicks, without re-entering card details. The result is a faster checkout that mirrors the ease of contactless payments in-store, while maintaining strong security standards.
For merchants, the impact is measurable. According to Visa, Click to Pay can deliver up to a 11% uplift in authorisation rates compared to manual card entry, alongside significant fraud reduction through network tokenisation. Faster checkout also helps reduce cart abandonment, particularly on mobile, where typing card details remains a major source of friction.
“With online checkout, every extra step costs conversion,” said Breno Oliveira, Chief Product Officer at payabl.“Visa Click to Pay removes one of the biggest points of friction at the moment of purchase. It helps merchants approve more legitimate transactions, reduce fraud exposure, and give customers the experience they already expect.”
Visa Click to Pay is available through payabl. checkout, enabling merchants to activate the service without additional integration complexity. The solution works across devices and supports existing security flows, including 3D Secure where required.
“Consumers have come to expect a highly personalised, intuitive, and seamless payment experience, whether they’re buying a coffee, shopping online, or applying for a loan. Visa Click to Pay aims to meet these expectations by removing the need to manually enter card details, thus enhancing both security and the consumer experience in online card payments. With the support of network tokens, Visa Click to Pay enabled a more secure and smoother transaction process, available in many countries around the world. According to European VisaNet data, Visa Click to Pay may allow a 4.5% uplift in merchant sales, meaning a possible annual increase of €51 bn in SMB eCommerce sales in the UK and EU,” said Michael Ioannides, Country Manager, Visa Cyprus.
The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe.
Checkout expectations are rising across Europe
Insights from payabl.’s State of European Checkouts report underline why frictionless checkout experiences are becoming a commercial priority. The research found that consumers cite speed (46%), convenience (44%), and security (41%) as the top reasons for choosing a payment method. More than half of consumers (53%) are open to switching to newer payment methods and nearly half (48%) are open to one-click checkouts, provided the solution is backed by a trusted brand such as Visa.
“Checkout is no longer just the final step of a transaction,” said Oliveira. “It is a critical part of the overall customer experience. Our research shows that 43% of European consumers will not return to a site after a poor checkout experience. For merchants across the UK and Europe, that translates directly into lost customers and lost revenue.”
The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe.
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