A study by IMR/University of Nicosia analyzed online property listings in Cyprus and found that BuySell holds the largest share across major platforms. The research updates earlier findings from 2025 and reflects continued growth in digital real estate activity.
Methodology And Data Collection
The study examined active property listings across BuySell, Bazaraki, and Facebook Marketplace. Data were collected daily between March 9 and March 13, 2026, covering all five districts and key categories, including apartments, houses, land/plots, and commercial properties. A five-day average was used to improve consistency.
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Key Findings
BuySell recorded a market share between 71% and 82%, ahead of other platforms. Bazaraki accounted for between 18% and 29%, while Facebook Marketplace remained below 1.3%. Across districts and categories, BuySell maintained the highest share, particularly in land/plots and commercial properties. Limassol and Nicosia showed the highest activity levels among districts. Limitations in filtering and mixed listings were noted for Facebook Marketplace, affecting its use as a dedicated property platform.
Market Share Analysis By District
BuySell recorded the highest share in all districts. Nicosia reached 81.6%, followed by Larnaca at 80.4% and Paphos at 78.9%. Limassol and Famagusta showed lower but still leading shares at 71.5% and 71.1%, respectively.
Market Share Analysis By Category
BuySell led across all categories. Shares reached 82.9% in commercial properties and 81.3% in land/plots. Houses and apartments recorded 73.1% and 74.0% respectively. Bazaraki showed a relatively stronger presence in residential segments but remained below BuySell across categories.
Conclusion: Digital Transformation In Real Estate
The data indicate continued growth in digital platforms for property transactions in Cyprus. Online listings remain the primary channel for property marketing, with platform concentration evident across districts and categories.







