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Radify Metals Redefines Rare Earth Processing With Clean Plasma Technology

Rare Earths As A Geopolitical Leverage

Rare earth elements account for a small share of global metals markets but remain critical for electronics, defense, and energy systems. China continues to dominate supply and processing capacity. Governments, including the United States, are investing in alternative supply chains. New mining and refining projects are under development, though scaling remains limited compared with existing Chinese capacity.

A Revolutionary Approach To Metal Refining

Zach Detweiler, co-founder and CEO of Radify Metals, said conventional refining relies on heat or water-based processes to remove oxygen from metal oxides. These methods require significant energy and generate industrial waste. Radify Metals is developing an alternative approach to convert metal oxides into pure metals with reduced byproducts.

The Promise Of Plasma Technology

Plasma-based processes can remove oxygen from metal oxides, producing metal and water vapor as output. High costs have historically limited industrial use. Radify Metals said it has developed a reactor combining power electronics and materials handling systems to improve efficiency and scalability.

Scaling For Resilience And Flexibility

The company’s reactor is designed to produce metals such as dysprosium and samarium, which are used in magnets and electronic components. A modular design allows production units to operate at smaller scale compared with traditional systems. Detweiler said this flexibility enables switching between metals such as titanium and zirconium depending on market conditions.

A Vision Beyond Rare Earths

Radify Metals operates from Campbell, California, with a team of five employees. The company plans to increase output from several kilograms per day to a pilot reactor producing up to 100 kilograms daily. In addition to rare earth elements, the company is testing applications for metals including hafnium, scandium, titanium, iron, and aluminium.

An Industry Poised For Transformation

New refining technologies are being developed as countries seek to reduce dependence on existing supply chains. Radify Metals said its approach focuses on lower emissions and flexible production. Industry participants are monitoring whether such technologies can scale to commercial levels.

Starbucks Wins ‘Best Workplace / Employer Of Choice At The 18th IN Business Awards

Starbucks was recently awarded the ‘Best Workplace / Employer of Choice’ award at the 18th IN Business Awards in Greece — a recognition that reflects the company’s philosophy and its ongoing investment in its people.

This distinction confirms Starbucks’ commitment to creating a work environment defined by respect, collaboration, inclusivity, and equal opportunities for all. Starbucks consistently fosters a culture that encourages growth, authenticity, and participation since people are always at the center.

“At Starbucks, our success is rooted in our people. This recognition is a testament to our team’s dedication to nurturing a space where everyone can express themselves, grow equally, and deliver exceptional experiences to our customers,” said Pambis Anastasis — District Manager of Starbucks, who received the award.

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Through modern development and employee support practices, Starbucks meaningfully invests in the continuous training and empowerment of its workforce, offering learning opportunities, mentorship, and career advancement at every stage of their journey.

The company also promotes an inclusive workplace where every employee feels a sense of belonging, can express themselves freely, and grow equally. This approach is a core element of Starbucks’ identity and is reflected both in the company’s internal culture, and in the experience it delivers to customers.

Winning at the prestigious IN Business Awards is a great honor for Starbucks and serves as a strong affirmation that its people are always at the heart of every step it takes.

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