Bank Of Cyprus Digital Users Reach 504,000 As Transactions Grow

Cyprus has seen increased adoption of digital banking services, according to data from Bank of Cyprus. Digital channels are now a primary interface for both retail and business customers.

Significant Growth Through Digital Channels

In 2025, Bank of Cyprus added 10,461 new users to its mobile app, bringing the total number of active digital customers to 504,000. QuickPay recorded 249,000 active users, processing 881,000 transactions worth €101.1 million in December alone. Transaction volumes increased 13.7%, while transaction values rose 17.9% compared with December 2024.

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Expanding Digital Services Beyond Transactions

Digital platforms also supported the issuance of 32,065 new debit cards in 2025. Insurance activity increased, with motor and home insurance registrations reaching €698,900, up 12% year over year. Products such as Fleksy and the Joey app recorded additional user activity and transaction growth.

From Technology To Enhanced Experience

Panicos Nicolaou, CEO of Bank of Cyprus, said customer expectations are increasingly focused on digital service quality and usability. Digital services are also expanding access to financial tools for small businesses and other customer segments.

Global Recognition And Strategic Transformation

Global Finance awarded Bank of Cyprus 11 prizes at the World’s Best Digital Bank Awards 2025, including categories related to digital transformation and social media services. The bank said its integrated B2B and B2C platforms support the continued expansion of digital services.

Digital Banking Adoption Trends

Data from 2025 show continued growth in digital usage across banking services in Cyprus. Banks are increasing investment in digital infrastructure as customer activity shifts toward online and mobile platforms.

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IBM Expands Into Formula One Through Ferrari HP Partnership

by THEFUTURE.TEAM

May 25, 2026

IBM’s Strategic Entrance Into Formula One

Two years ago, IBM identified Formula One as a missing element in its sports partnership strategy. As the global popularity of Formula One continued to grow, driven in part by the success of “Drive to Survive,” the company saw an opportunity to align its technology capabilities with one of the sport’s most recognizable teams. Its latest partnership with Scuderia Ferrari HP marks IBM’s entry into Formula One and reflects the growing role of technology within modern motorsport.

Leveraging Data And Artificial Intelligence

Data analytics and artificial intelligence sit at the center of the collaboration, as technology companies including Amazon Web Services, Oracle and Anthropic continue expanding their presence across professional sports through analytics and AI-driven tools. Kameryn Stanhouse said the partnership reflects a broader shift toward using intelligent data systems to shape real-time storytelling and digital experiences, with the initiative focused on transforming race data into interactive content designed to strengthen fan engagement during Formula One events.

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Elevating The Ferrari Fan Experience

The collaboration also includes a redesigned Ferrari fan application developed with IBM technology. Alongside race updates and team content, the platform now features AI-generated race summaries, interactive experiences and personalized content intended to create stronger connections between fans and the Ferrari brand. Ferrari Head of Fan Development Stefano Pallard said the objective is to make fans active participants in the Ferrari experience rather than passive spectators.

Data-Driven Storytelling And Lasting Fan Loyalty

Storytelling remains a central part of the partnership’s digital strategy, with the application using AI tools to analyze engagement patterns, including user preferences and fan interaction data, to refine content recommendations and improve the overall user experience. According to IBM Vice President of Sports and Entertainment Partnerships Kameryn Stanhouse, the strategy contributed to a 62% increase in engagement during race weekends, while insights generated through the platform continue shaping more personalized digital experiences for Formula One audiences.

Looking Ahead: A Personalized Digital Future

The partnership between IBM and Scuderia Ferrari HP reflects broader changes in how sports organizations are using AI and data analytics to expand audience engagement. As Formula One’s international fan base continues to grow, personalized digital content and interactive experiences are becoming increasingly important within the sport’s commercial strategy, positioning the collaboration around the continued expansion of AI-driven fan engagement tools.

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