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Cyprus Elevates Its Global Business Hub With Industry Support

Constructive Dialogue With National Leadership

Cyprus held a meeting between government officials and Cyprus International Business Association to discuss the country’s position as an international business and investment hub. President Nikos Christodoulides met with representatives of the association to review current conditions for foreign businesses.

Partnership For Enhanced Competitiveness

Discussions focused on operational challenges and opportunities for international companies in Cyprus. CIBA President Vasilis Demetriades said the association supports government measures aimed at strengthening the business environment. He added that member companies contribute to promoting Cyprus as a business destination.

Fostering Coordination And Advancing Digital Transformation

Topics included regulatory changes, public sector digitalisation, and approaches to increasing foreign direct investment. Participants also discussed coordination between state bodies, including Invest Cyprus, and the private sector to support international business activity.

Building Bridges For Future Growth

During the meeting, Christodoulides said continued dialogue with the business community is needed to attract new investment and retain existing companies. He noted that input from CIBA could be used in shaping future policy measures.

An Annual Strategic Report

CIBA plans to submit an annual report to the presidency outlining sector challenges and proposed policy changes. The report is intended to support ongoing policy development related to international business activity in Cyprus.

Cyprus Showcases Food And Drink Exports At SIAL Guangzhou As It Deepens China Trade Ties

Cyprus Targets A Larger Footprint In China

Cyprus has used one of Asia’s leading food and beverage trade fairs to advance a clear commercial objective: deepen ties with China and widen the international reach of its producers.

The Ministry of Energy, Commerce and Industry said Cyprus participated in SIAL Guangzhou 2026 in cooperation with the Cyprus Trade Centre in Beijing, using the event to present Cypriot businesses and products to a global audience.

Major Trade Fair Draws Global Industry Attention

The exhibition, held on September 3, 4 and 5 at the Poly World Trade Centre Expo in Guangzhou, brought together more than 1,500 exhibitors from 50 countries. It also attracted more than 66,000 professional visitors from over 50 countries and regions, underscoring its importance as a gateway to international buyers, distributors and commercial partners.

Cypriot Products Take Centre Stage

At the Cyprus pavilion, visitors received information on partnership opportunities with Cyprus while viewing a curated selection of the country’s food and drink products. The display included Cypriot wine, Commandaria, zivania and fruit juices, offering a snapshot of the island’s export potential and its premium food and beverage identity.

Cypriot juices also received special recognition, featuring among products selected for highlighted presentations during organiser-led events at the exhibition.

Diplomatic And Commercial Outreach Go Hand In Hand

Among those who visited the Cypriot pavilion was Thailand’s deputy minister for education, science, research and innovation, reflecting the event’s broader international reach and the value of such platforms for business diplomacy.

For Cyprus, the participation was not simply an exercise in visibility. It formed part of a wider strategy to strengthen commercial relations with China, expand the overseas presence of Cypriot companies and reinforce the reputation of Cypriot products in competitive foreign markets.

A Platform For Market Expansion

In practical terms, events such as SIAL Guangzhou can open doors to distributors, importers and retail partners in a market that remains strategically important for exporters seeking scale. For smaller economies like Cyprus, such exhibitions are often a high-leverage way to build brand recognition and create commercial opportunities that can be difficult to secure through traditional channels alone.

By participating in a major international trade fair, Cyprus positioned its food and drink sector in front of an audience with the reach to translate product interest into long-term market access.

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