Breaking news

Meta Tests Instagram Plus Subscription In Select International Markets

by THEFUTURE.TEAM

March 31, 2026

Meta is testing a premium Instagram subscription called Instagram Plus in selected international markets. The test expands Meta’s efforts to introduce paid features beyond creator-focused products.

Introduction

Trials of Instagram Plus are underway in several countries as Meta evaluates demand for paid features among regular users. The product targets everyday users rather than creators or businesses.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Exclusive Features Driving User Engagement

Instagram Plus includes features that modify how users interact with Stories and audience settings. Subscribers can view Stories anonymously and access additional metrics, including data on repeat views. The service also allows creation of multiple audience lists for Stories, expanding beyond the existing Close Friends option.

Enhanced Story Capabilities

Users can extend the visibility of Stories by an additional 24 hours. A weekly feature allows one Story to be prioritized in the Stories feed. Additional tools include an animated “Superlike” for Stories and a search function to identify viewers more easily.

Global Rollout And Pricing Structure

Testing is taking place in markets including Mexico, Japan, and the Philippines. Pricing varies by country, with reported monthly fees of about MX$39 ($2.20) in Mexico, ¥319 (around $2) in Japan, and PHP 65 ($1.07) in the Philippines.

Market Positioning And Strategic Implications

Instagram Plus differs from Meta Verified, which focuses on creators and businesses and includes verification and account protection features. The new subscription targets general users as Meta expands monetization options. Adoption may depend on users’ willingness to pay amid increasing subscription-based services. Competing products such as Snapchat+ have reported more than 25 million subscribers, indicating demand for premium social media features.

Looking Ahead

Meta continues testing Instagram Plus before deciding on a wider rollout. Results from these trials will determine whether the company expands paid features for general users on Instagram.

The Future Forbes Realty Global Properties

Greek Retail Powerhouse Expands Into Six Strategic International Markets

Greek retail titan Jumbo has announced an ambitious expansion strategy that positions the company to extend its international footprint beyond its established strongholds in Cyprus and Southeast Europe. In a strategic agreement with the Balfin Group, the retailer is set to penetrate six new markets, including Ukraine, Georgia, Armenia, Azerbaijan, Kazakhstan, and Uzbekistan.

Strategic Global Expansion

The agreement builds on the existing cooperation between Jumbo and Balfin Group, which previously supported the retailer’s expansion into markets including Albania, Kosovo, Bosnia and Herzegovina, Montenegro and Moldova. According to the company, the next phase of expansion will include a greater degree of local operational management across the new markets.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Enhanced Logistics And Supply Chain Capabilities

To support the expanded international network, Balfin Group is also developing a new central logistics hub in China. The facility is expected to strengthen sourcing, warehousing, transportation and distribution operations across the Caucasus region, Central Asia and Ukraine. Previously, Jumbo relied primarily on logistics infrastructure based in Greece to support franchise operations across Southeast Europe.

Sustainable Growth And Robust Financial Foundation

Alongside its franchise expansion strategy, Jumbo continues focusing on organic growth across existing markets. The retailer currently operates 89 physical stores, including 53 in Greece, six in Cyprus, 10 in Bulgaria and 20 in Romania, in addition to its e-commerce operations. A new store in Baia Mare is expected to open by the end of October.

Jumbo also operates 46 franchise stores across seven countries, including Albania, Kosovo, Serbia, North Macedonia, Bosnia and Herzegovina, Montenegro and Israel. According to the company, its expansion strategy continues to be supported by strong liquidity levels and the absence of bank borrowing.