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Allbirds Sells Assets For $39 Million As Post-IPO Struggles Persist

Allbirds agreed to sell its assets to American Exchange Group for $39 million. The deal follows a decline in valuation after the company’s 2021 IPO. After its public debut, Allbirds reached a market valuation of about $4 billion. Recent market capitalization stood at $24.5 million based on closing prices.

Strategic Shift In A Tumultuous Journey

Following a $348 million IPO, Allbirds expanded into retail stores and new product categories, including apparel and performance footwear. The expansion increased costs and contributed to ongoing losses. Co-founder Tim Brown said the company’s rapid growth diluted its core brand positioning.

Market Reaction And Future Outlook

Shares rose 36% in after-hours trading following the announcement. The $39 million deal value represents a premium to the company’s recent market capitalization. The transaction is subject to shareholder approval and is expected to close in the second quarter, with proceeds distributed in the third.

American Exchange Group’s Involvement

American Exchange Group will assume control of Allbirds’ assets and intellectual property, adding the brand to its portfolio, which includes Aerosoles and Jonathan Adler. The deal places Allbirds under a brand management model focused on operational oversight and commercial repositioning. The transition reflects a broader pattern in the retail sector, where underperforming consumer brands shift to management firms as they adjust to demand changes and cost pressures.

Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.

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