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Competitive Electricity Market Drives Lower Consumer Costs And Sustainable Energy Transition

The Cyprus Association of Electricity Suppliers’ Representatives (Sepie) said a competitive electricity market remains the most effective model for reducing consumer costs. The statement supports the European Union framework for electricity market design. According to the association, the model improves resource allocation and supports the energy transition. Position comes as policymakers review market structure.

Efficient And Transparent Market Operations

Sepie said the current market design is widely used across the European Union. The model is based on competition and price formation through supply and demand. Changes to the framework could create uncertainty and delay investment, the association said. Disruptions may also increase costs for consumers.

Endorsements From Leading Industry Organizations

Position aligns with industry groups, including Eurelectric and Europex. Both organizations support the competitive electricity market model. In a recent statement, Europex said marginal pricing remains the most effective mechanism for electricity markets. The approach helps reduce system costs and supports the integration of renewable energy.

Stability In Investment And The Renewable Energy Push

Industry groups said a stable market design is needed to support long-term investment. Energy transition requires large-scale funding across infrastructure and generation. Eurelectric said marginal pricing supports efficient resource allocation and investment incentives. The framework also improves price transparency.

A Call For Evidence-Based Policy

In conclusion, Sepie urged policymakers to ground discussions on electricity market design in solid data and evidence-based European positions. The association stressed that maintaining and strengthening the competitive market model is key to lowering costs, attracting investment, ensuring energy security, and steering the industry toward a successful green transition.

Eurobank Wins Two Euromoney Awards Following Cyprus Merger

Eurobank has been named Cyprus’ Best Bank for 2026 by Euromoney, while also receiving the award for Best Bank for Large Corporates at the publication’s latest Awards for Excellence.

Merger Marks A Milestone

The awards recognise the bank’s performance during 2025, a year marked by the completion of the legal merger between Hellenic Bank and Eurobank Cyprus. The transaction created Eurobank Limited, which the group says is now Cyprus’ largest banking and insurance organisation, with assets exceeding €28 billion.

Euromoney’s Awards for Excellence evaluate banks’ performance over the previous calendar year, with this edition covering January 1 to December 31, 2025.

Lending, Customers And Digital Growth

Eurobank said its business lending portfolio expanded by around 17 per cent during 2025, while its customer base grew to more than 710,000 retail clients and 11,500 business customers.

The bank also continued its digital expansion, saying more than 96 per cent of transactions are now completed through digital channels, and most financing applications are submitted via its mobile app.

Expanding International Presence

Eurobank also highlighted the opening of its first representative office in India, describing the move as a step toward strengthening business links between Cyprus and India while supporting Cyprus’ role as a gateway to the European Union for Indian businesses and investors.

According to the bank, Euromoney recognised not only the successful completion of the merger but also its lending growth, digital transformation and contribution to Cyprus’ position as an international business and investment hub.

CEO On The Awards

“The Euromoney awards confirm Eurobank’s strong momentum and the successful implementation of our group’s strategy in Cyprus,” Chief Executive Michalis Louis said.

He said the merger strengthened the bank’s ability to support households, businesses and the wider economy, while highlighting continued investment in digital services and the opening of the representative office in India as key milestones during the year.

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