Sony Honda Mobility Halts Afeela EV Development

by THEFUTURE.TEAM

March 26, 2026

Sony Honda Mobility’s Strategic Pivot

Sony Honda Mobility stopped development of two Afeela-branded electric vehicles. The decision follows Honda’s cancellation of three EV projects in the U.S. Honda said the move could have a financial impact of up to $16 billion. The company cited tariffs introduced during the Donald Trump administration and increased competition from Chinese manufacturers.

Impact On The Afeela Lineup And Joint Venture

Joint venture previously planned to use Honda technologies to support the Afeela sedan and an SUV model. The Afeela 1 sedan, priced from about $90,000, was expected to launch later this year. Project suspension leaves the joint venture without a clear timeline for rollout. Sony and Honda said discussions on future direction are ongoing. The status of several hundred employees in Tokyo and California remains uncertain.

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The Genesis And Evolution Of A Bold Vision

Sony presented its Vision-S concept at the Consumer Electronics Show in 2020. Prototype showcased the company’s capabilities in sensors, entertainment systems and in-car interfaces. The vehicle included a full-width display and a system of 33 sensors. Sony CEO Kenichiro Yoshida said at the time the concept reflected the company’s approach to mobility technologies.

Market Dynamics And The Road Ahead

The U.S. electric vehicle market has faced policy changes and shifts in manufacturing strategy in recent years. Adjustments to federal incentives and rising competition have affected investment decisions. Startups in the EV sector continue to face funding and production challenges. Companies such as Rivian and Lucid Motors remain active, focusing on product launches and brand positioning.

Conclusion

The cancellation of the Afeela project underscores the volatility inherent in today’s automotive sector, where even well-funded ventures can be derailed by external market pressures. As Sony Honda Mobility navigates this critical juncture, industry observers will closely monitor how the partners recalibrate their strategy in an increasingly competitive environment.

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Eurobank Wins Two Euromoney Awards Following Cyprus Merger

by THEFUTURE.TEAM

July 17, 2026

Eurobank has been named Cyprus’ Best Bank for 2026 by Euromoney, while also receiving the award for Best Bank for Large Corporates at the publication’s latest Awards for Excellence.

Merger Marks A Milestone

The awards recognise the bank’s performance during 2025, a year marked by the completion of the legal merger between Hellenic Bank and Eurobank Cyprus. The transaction created Eurobank Limited, which the group says is now Cyprus’ largest banking and insurance organisation, with assets exceeding €28 billion.

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Euromoney’s Awards for Excellence evaluate banks’ performance over the previous calendar year, with this edition covering January 1 to December 31, 2025.

Lending, Customers And Digital Growth

Eurobank said its business lending portfolio expanded by around 17 per cent during 2025, while its customer base grew to more than 710,000 retail clients and 11,500 business customers.

The bank also continued its digital expansion, saying more than 96 per cent of transactions are now completed through digital channels, and most financing applications are submitted via its mobile app.

Expanding International Presence

Eurobank also highlighted the opening of its first representative office in India, describing the move as a step toward strengthening business links between Cyprus and India while supporting Cyprus’ role as a gateway to the European Union for Indian businesses and investors.

According to the bank, Euromoney recognised not only the successful completion of the merger but also its lending growth, digital transformation and contribution to Cyprus’ position as an international business and investment hub.

CEO On The Awards

“The Euromoney awards confirm Eurobank’s strong momentum and the successful implementation of our group’s strategy in Cyprus,” Chief Executive Michalis Louis said.

He said the merger strengthened the bank’s ability to support households, businesses and the wider economy, while highlighting continued investment in digital services and the opening of the representative office in India as key milestones during the year.

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