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World Launches Agentkit To Verify AI-Driven Online Transactions

Proving Humanity In A Digital Era

World, co-founded by Sam Altman, is at the forefront of a new technological frontier by developing what it calls “proof of human” solutions. In an internet ecosystem increasingly saturated with AI-generated content, this initiative targets the critical challenge of authenticating users in real-time.

The Emergence Of Agentic Commerce

Use of AI agents for online browsing and transactions is increasing, allowing users to automate purchases and interactions. This shift introduces risks, including fraud and misuse at scale. Tools for Humanity, the company behind World, has released a beta version of Agentkit to support verification in these environments.

Securing Transactions With World ID

Agentkit is designed for integration into commercial websites and relies on World ID, a digital identity created through an iris scan using the company’s Orb device. Biometric data is converted into an encrypted identifier, which can be used to confirm that actions are linked to a verified individual.

Innovative Integration With Blockchain-Based Payments

The system supports the x402 protocol, developed in collaboration with Coinbase and Cloudflare. The protocol enables automated transactions between systems, while linking activity to verified identities. Registering an AI agent with a World ID allows platforms to associate automated actions with a specific user.

Industry Impact And Future Prospects

Companies, including Amazon and Mastercard, are expanding the use of automated purchasing tools, increasing demand for verification systems. According to Tools for Humanity Chief Product Officer Tiago Sada, Agentkit enables delegation of actions to AI agents while maintaining user-level accountability.

Beta Testing And The Road Ahead

Agentkit is currently available to developers in beta. Broader adoption depends on the uptake of World ID and supporting infrastructure. The rollout reflects efforts to address verification challenges as automated systems become more widely used in digital commerce.

Short-Form Video Unleashed: Transforming The Living Room Experience

The Mobile Origins Of A Big-Screen Revolution

Short-form vertical videos, initially designed for smartphone viewing, are increasingly gaining traction on larger screens as viewing habits continue evolving across digital platforms. YouTube said audiences now watch more than 2 billion hours of Shorts content on televisions every month, highlighting the growing role of connected TV devices in short-form video consumption. The figures reflect a broader shift in how viewers engage with mobile-first formats beyond traditional smartphone environments.

Expanding Horizons In The Living Room

According to Kurt Wilms, television has become YouTube’s fastest-growing screen category. The company said integrated recommendations and search functions on smart TV interfaces are increasingly exposing users to Shorts content, even when viewers did not originally intend to watch short-form videos. As a result, living room viewing is becoming a larger part of YouTube’s overall content ecosystem.

Innovative Adjustments For Enhanced Engagement

To support this transition, YouTube has introduced interface changes designed specifically for larger screens. Features, including side-by-side comments and expanded layouts, aim to create a more interactive viewing experience while also improving engagement opportunities for creators. Sarah Ali said the updated viewing experience is intended to help creators expand audience reach across global markets and connected devices.

The Convergence Of Audio And Visual Media

Growth in living room consumption is also extending beyond short-form video into podcasting and long-form creator content. YouTube reported that viewers spent more than 700 million hours watching podcasts on living room devices during 2025, up from 400 million hours the previous year. At the same time, streaming platforms including Netflix are increasing investments in video podcasts and creator-led programming through partnerships with companies such as iHeartMedia, Barstool Sports and Spotify. The trend reflects a broader convergence between mobile-first content formats, streaming television and creator-driven media ecosystems.

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