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Economist Calls For Hotel Incentives To Support Cyprus Tourism

Safeguarding Cyprus’ Reputation

Tassos Yiasemides said Cyprus must maintain its position as a stable destination for tourism and investment as regional tensions continue. He noted that the country’s economy is strongly influenced by external factors, making it sensitive to geopolitical developments.

Optimizing Hotel Operations

Yiasemides said policies that support hotel operations could help sustain tourism activity during periods of uncertainty. Incentives for hotels to remain open, even with reduced staffing levels, could help maintain visitor confidence. Christos Zannetou also stressed the importance of keeping hotels operating during winter months. Continuous activity supports Cyprus’s tourism image and helps maintain employment in the sector.

Enhancing Economic Diplomacy And Inflation Controls

Yiasemides said Cyprus should strengthen economic diplomacy and tourism promotion to offset possible declines in visitor numbers from conflict-affected regions. Diversifying tourist markets could also reduce reliance on specific source countries.

Rising prices and higher energy costs remain additional challenges for the economy. The Cyprus Consumers Association has called for measures, including fuel subsidies, to support households and limit price pressures.

Addressing Energy Challenges And Long-Term Stability

Yiasemides also highlighted structural challenges in the energy sector. He said expanding renewable energy production and improving energy storage could strengthen supply stability. Other measures discussed include targeted support for vulnerable households and adjustments to certain consumption taxes. These steps could help mitigate the economic effects of higher energy and food prices. The proposals outline possible policy responses to current economic pressures affecting Cyprus.

Cyprus Summer Bookings Fall Over 30% As Hospitality Sector Seeks Support

Pre-Bookings Decline In Cyprus Tourism Sector

Cyprus tourism stakeholders reported lower pre-bookings for the summer season compared with last year. Industry representatives, including hotel associations and unions, raised the issue during a meeting with Marinos Mousiouttas, Minister of Labor, noting that cancellations have stabilised while forward bookings remain below previous levels.

External Pressures And Travel Patterns

Several factors are affecting travel demand. Higher fuel costs have contributed to increased airfare prices, influencing travellers’ choices and shifting some demand toward alternative transport such as cruises, trains, and private vehicles. At the same time, adjustments in airline schedules, including route reductions, are affecting connectivity and booking flows.

Calls For Government Support

Against this backdrop, industry representatives requested an extension of wage subsidy schemes through April and May. They also pointed to the need for broader measures to support the sector, as early booking activity has slowed and booking patterns are shifting toward last-minute reservations. Current reservations are reported to be more than 30% lower than a year earlier, while average hotel occupancy is around 40%, compared with previous levels closer to 80%.

Coordinated Government Response And Future Prospects

Christos Angelidis, General Director of PASYXE, said Marinos Mousiouttas, Minister of Labor, acknowledged the situation and will consult with other ministers on possible coordinated measures. Angelidis added that extending wage subsidy schemes could support business continuity during the current period and help stabilise conditions in the sector.

At the same time, the government has introduced a strategic plan focused on how Cyprus is positioned internationally. The initiative, developed with Invest Cyprus, aims to align messaging across tourism and investment, with emphasis on consistency in external communication. Victor Papadopoulos, Director of the President’s Office, said the approach is intended to highlight key characteristics of the country in international markets.

Looking Ahead

Current booking data and occupancy levels indicate a slower start to the season, while demand patterns are shifting toward shorter booking windows. At the same time, discussions between industry representatives and government bodies point to potential measures aimed at supporting the sector as the season progresses.

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