Google Maps Introduces Gemini-Powered Ask Maps And New Immersive Navigation

by THEFUTURE.TEAM

March 13, 2026

Innovating Navigation With Conversational Intelligence

Google has introduced a major update to Google Maps that adds a Gemini-powered conversational feature called Ask Maps alongside redesigned Immersive Navigation tools. The update combines natural language interaction with enhanced visual mapping, allowing users to search for locations and navigate routes using more detailed and contextual queries.

Ask Maps: A Seamless Blend Of AI And Real-World Guidance

The new Ask Maps feature allows users to ask complex, real-world questions directly within Google Maps. Instead of relying solely on standard search inputs, users can request specific recommendations, such as nearby electric vehicle charging stations with short wait times or public sports facilities available in the evening.

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Recommendations are generated using contextual data, including previous searches and saved locations. For example, a user planning to meet friends in Midtown East who typically searches for vegan restaurants may receive dining suggestions aligned with those preferences.

Immersive Navigation: A New Visual And Functional Standard

Immersive Navigation introduces a more detailed 3D visual environment designed to replicate real-world surroundings. Buildings, terrain, and road infrastructure such as lanes, crosswalks and traffic signals are rendered more clearly to help drivers anticipate upcoming turns and lane changes. The system also includes smart zoom features and improved map perspectives that allow drivers to view route layouts in greater detail before approaching complex intersections.

Refined Guidance And Real-Time Insights

Voice navigation has also been redesigned to deliver clearer, more natural instructions. Drivers receive earlier alerts for exits, lane changes and alternative routes based on real-time traffic conditions. Google Maps now also provides additional context for route options, such as whether a longer route could reduce travel time due to lighter traffic or whether a toll road offers a faster alternative. Real-time information from Google Maps and the Waze community continues to support alerts about accidents, roadworks and other disruptions.

Previewing Destinations And Enhanced User Experience

A new destination preview feature lets users view their arrival point in Street View before reaching the location. The preview highlights building entrances, nearby landmarks and available parking areas, helping drivers better prepare for arrival.

Industry Leadership And Future Rollouts

According to Miriam Daniel, Vice President of Google Maps, the update aims to simplify navigation by providing clearer visual information and more intuitive guidance throughout a journey. The new features are currently available in the United States and India on both Android and iOS devices. Google plans to expand availability to additional platforms, including desktop systems and vehicles equipped with CarPlay, Android Auto or built-in Google services, in the coming months.

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Passkeys Are The Gold Standard For Account Security. So Why Don’t More Major Apps Offer Them?

by THEFUTURE.TEAM

June 25, 2026

Passkeys are increasingly being promoted as one of the most effective ways to protect online accounts. By reducing reliance on passwords, they help prevent phishing attacks, simplify sign-ins and strengthen account security. Despite those advantages, however, many major digital platforms have yet to adopt the technology.

A Security Upgrade Still Missing At Scale

That gap is the focus of whynopasskeys.com, a new site created by security researcher Scott Helme to highlight companies that have not yet enabled passkeys for their users. The site tracks major consumer brands that continue to rely on older login methods even as passkeys become the industry standard.

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Among the services still without passkey support are Instagram, Netflix and Spotify, according to the site’s data.

Why Passkeys Matter

Unlike traditional passwords, passkeys are generated on a user’s device and linked both to that device and to a specific website or application. Authentication can be completed through biometrics such as Face ID or Touch ID, a hardware security key or a password manager.

Because users do not need to create or remember passwords, opportunities for credential theft, phishing attacks and password reuse are significantly reduced. In most cases, gaining access to an account would require direct access to the user’s device.

Public Accountability As A Pressure Tactic

In a blog post explaining the project, Helme said the goal is to create pressure by making the absence of passkey support visible. “A list is a surprisingly effective motivator. Nobody wants to be on the list,” he wrote.

That approach has already worked elsewhere in cybersecurity: when businesses are publicly compared against peers on basic protections, they often move faster to close the gap. In this case, the list is intended to push platforms to give users a stronger and simpler login option.

The Companies Moving Faster

Many large technology companies have already adopted passkeys, including Apple, Google and Microsoft, reflecting the technology’s growing role in account security.

Implementation, however, remains uneven. Instagram users can currently access passkeys only when their account is linked to a Facebook account that already has passkey support enabled, highlighting differences in adoption even within the same company.

The Bigger Business Question

Meta has not publicly explained why passkeys are available on some of its platforms, including Facebook and WhatsApp, but not fully across Instagram.

Debate within the industry is no longer centred on whether passkeys work, but on how quickly companies are willing to deploy them. As phishing, credential theft and account fraud remain persistent cybersecurity challenges, passkeys are increasingly being viewed not as an optional feature but as an emerging security standard.

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