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Cyprus Retail Trade Declines In January While EU Retail Activity Shows Slight Growth

Overview

Data from Eurostat show that Cyprus recorded a 0.8% decline in retail trade volume in January 2026, while the European Union registered a slight increase. Retail trade across the EU rose by 0.1% compared with December 2025.

Monthly Performance: Cyprus Versus The EU

In January 2026, the euro area recorded a seasonally adjusted decline of 0.1% in retail trade volume, while the EU posted a 0.1% increase. Cyprus moved in the opposite direction, with retail activity falling after small increases recorded in previous months. Retail trade had increased by 0.1% in December 2025 following a 0.9% rise in November.

Sector-Specific Insights

Sector data for the euro area show mixed developments across retail categories. Sales of food, drinks and tobacco increased by 0.3% compared with the previous month. Non-food products excluding automotive fuel declined by 0.2%, while automotive fuel sold in specialised stores fell by 1.1%. Across the EU, sales of food, drinks and tobacco increased by 0.4%. Non-food products declined by 0.1%, while automotive fuel sales decreased by 1.0%.

Annual Growth And National Variations

On an annual basis, the calendar-adjusted retail sales index increased by 2.0% in the euro area and by 2.3% across the EU. Several countries recorded stronger monthly increases, including Estonia with a 4.4% rise, Latvia with 2.8%, and Portugal with 2.0%. Other member states reported declines during the same period, including Slovakia, Slovenia, and Croatia. Luxembourg recorded a 24.7% annual increase in retail sales. Lithuania and Estonia also reported higher annual growth rates.

Market Implications

The latest data illustrate differences in retail performance across EU member states and sectors. Variations between national markets and product categories continue to influence consumer spending patterns across the region.

For businesses and policymakers, these figures provide additional context for assessing developments in retail activity, particularly in markets where growth remains uneven. The contrast between Cyprus and the broader EU also highlights how national trends can diverge from wider regional patterns.

Eurostat’s data provide further insight into how retail sectors across the EU are evolving as companies adjust to changing consumer demand and economic conditions.

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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