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EBA Moves To Simplify Banking Regulation With New One-Step Approach

Harmonised Retail Diversification Framework

The European Banking Authority (EBA) has issued its final guidelines on proportionate retail diversification methods under the Capital Requirements Regulation. These guidelines provide a unified framework for assessing retail portfolio diversification, ensuring that smaller institutions can benefit from a proportionate regulatory approach.

Enhanced Proportionality For Smaller Institutions

Under the guidelines, institutions seeking the preferential 75% risk weight for retail exposures must demonstrate sufficient portfolio granularity. Individual exposures to a counterparty or a group of connected clients should not exceed 0.2% of the total eligible retail portfolio. The framework introduces flexibility for smaller institutions, allowing them to qualify for the preferential risk weight if no more than 10% of the portfolio exceeds the 0.2% threshold.

Simplified Regulatory Procedures

The EBA initially considered two assessment methods: an iterative baseline approach and a one-step alternative. In the final version, the Authority adopted the one-step approach to simplify implementation and reduce operational complexity. The diversification threshold was also raised from 5% to 10%, reflecting feedback from financial institutions and aimed at reducing disproportionate regulatory pressure on small and medium-sized banks.

Clarified Treatment Of Securitised Retail Exposures

The guidelines also address the treatment of securitised retail exposures, distinctly outlining the criteria for institutions acting as originators versus those acting as investors. For investor institutions, a temporary, limited derogation has been introduced for cases where obligor-level information is unavailable. In such circumstances, the diversification condition may be regarded as fulfilled, thereby permitting the application of the preferential risk treatment despite the lack of detailed data.

Google Blocks 8.3 Billion Ads While Reducing Account Suspensions

Record-Breaking Enforcement In A Complex Digital Ecosystem

Google reported blocking 8.3 billion ads globally in 2025, up from 5.1 billion the previous year. Despite this increase, advertiser account suspensions declined, indicating a shift in enforcement strategy. Rather than applying broad penalties, the company is increasingly focusing on identifying and removing individual policy-violating ads within a complex and fast-evolving digital ecosystem.

Cutting-Edge AI Solutions Enhancing Policy Enforcement

Advances in artificial intelligence, particularly through Google’s Gemini models, are central to this shift. These systems enable more precise detection of policy violations at scale. More than 99% of violating ads are now intercepted before reaching users. This improved accuracy allows Google to act earlier in the process, reducing the need for widespread account suspensions while maintaining enforcement effectiveness.

Targeted Measures Against Sophisticated Threats

According to Google’s 2025 Ads Safety Report, generative AI is increasingly being used by fraud actors to produce deceptive content at scale. Detection systems analyze patterns across campaigns and identify risks at the creative level. This allows enforcement actions to focus on specific ads rather than entire accounts. Keerat Sharma, Vice President and General Manager of Ads Privacy and Safety at Google, said this approach has reduced incorrect suspensions by 80% year-on-year.

Global Impact And Strategic Implications

Among enforcement actions, 602 million ads and 4 million advertiser accounts were linked to scam-related activity. In the United States, more than 1.7 billion ads were removed and 3.3 million accounts suspended in 2025, covering violations such as misrepresentation, ad network abuse, and inappropriate content. India, Google’s largest user market, recorded 483.7 million blocked ads, nearly double the previous year, while account suspensions declined, reflecting more targeted enforcement.

Adaptive Strategies For A Dynamic Threat Landscape

Verification processes continue to play a key role in limiting fraudulent account creation. By strengthening onboarding controls, Google aims to prevent abuse before ads are even published. At the same time, enforcement is increasingly focused on blocking individual problematic ads rather than penalizing entire advertiser accounts. This layered approach allows for faster response times and more precise interventions.

Overall, Google’s integration of AI into ad safety systems reflects a broader transition toward precision-based enforcement, as digital advertising platforms adapt to more complex and scalable threats.

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