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YouTube Pioneers Conversational AI for TVs And Beyond

Advancing The Living Room Experience

YouTube is redefining at-home entertainment by extending its conversational AI feature to smart TVs, gaming consoles, and streaming devices. Originally available only on mobile devices and desktop web, this evolution allows users to ask questions about the content they are watching, all without interrupting the experience. This seamless integration underscores YouTube’s commitment to enriching the viewer’s journey through technology.

How The Feature Works

According to YouTube’s support page, users meeting eligibility criteria can access the new feature by clicking the “Ask” button on their television screen. The system offers suggested questions based on the video currently playing, or viewers can use their remote’s microphone button to ask their own questions. The tool provides contextual responses while the video continues to play, allowing users to look up information such as recipe ingredients or song lyrics without pausing.

Selective Rollout And Multilingual Support

The feature is currently available to a limited group of users aged 18 and older. It supports several languages, including English, Hindi, Spanish, Portuguese, and Korean. The phased rollout allows YouTube to test performance and gather feedback before expanding availability.

Broader Industry Trends

YouTube first introduced conversational AI in early 2024 as part of a broader effort to increase viewer engagement. Industry data shows that TV screens are becoming a dominant platform for YouTube consumption, reflecting shifting viewing habits. Other companies are making similar moves, with Amazon integrating more advanced voice interactions into Fire TV and Roku expanding its AI voice assistant capabilities. Netflix is also testing AI-powered search features.

Enhancing Video Quality And Additional AI Tools

Alongside conversational AI, YouTube is working on tools that automatically upscale lower-resolution videos to full HD. The company has also introduced features such as comment summarization and AI-powered search carousels. Earlier this year, YouTube said creators will soon be able to generate Shorts using AI-based versions of their likeness, further expanding AI integration across the platform.

Looking Ahead In Immersive Technology

YouTube recently launched a dedicated app for Apple Vision Pro, allowing users to watch content on a virtual theater-sized screen. The move reflects the company’s broader strategy to combine AI tools with emerging hardware platforms as viewing experiences continue to evolve.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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