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Cyprus Airports Register 16% Traffic Growth Amid Strategic Connectivity Initiatives

Air Traffic And Connectivity Surge

Hermes Airports has reported a significant 16% rise in air traffic at both Larnaca and Paphos airports during the November-January period compared to the previous year. Maria Kouroupi, Director of Aviation Development, Marketing, and Communication at Hermes Airports, attributes this upward trend to coordinated efforts across the tourism sector and strategic agreements with key airlines to sustain year-round routes.

Expanding Global Routes And New Markets

During the winter season, Larnaca Airport served 30 airlines operating flights to 54 destinations in 33 countries. The network expanded to include new markets such as Spain, Belgium, Slovakia and North Macedonia. Ten destinations, including Barcelona, Brussels, Bratislava, Skopje, Venice, Heraklion, Timisoara, Suceava, Cluj and Gyumri, were added for the first time.

Paphos Airport maintained services from eight airlines connecting 35 destinations across 17 countries. The Paphos–Amman route resumed operations, while new flights to Düsseldorf and Haifa were introduced.

Geopolitical Considerations And Crisis Response

Kouroupi noted that while the tourism sector remains sensitive to geopolitical developments, particularly tensions in the Middle East, there is currently no direct impact on Cyprus’ air traffic volumes. Airlines may still modify routes to avoid unstable airspace, which can extend flight times or require refueling stops. Cyprus airports have also continued to support regional repatriation efforts during crises through additional flights and coordinated logistics.

Collaborative Connectivity And Strategic Marketing

Hermes Airports has pursued a long-term connectivity strategy in partnership with government and tourism authorities, aligning promotional initiatives and joint marketing campaigns. Participation in major aviation conferences and international tourism exhibitions has reinforced this coordinated approach. Industry collaboration over the past five years has contributed to faster decision-making and more effective crisis communication among stakeholders.

Infrastructure Investments And Expansion Developments

Hermes Airports is moving forward with infrastructure upgrades totaling €170 million under internally financed Phase B expansion plans. At Larnaca Airport, construction includes a new terminal wing, expanded boarding areas, increased baggage handling capacity and additional commercial space, with completion expected within 30 months. Paphos Airport is scheduled for a 30% terminal capacity increase along with taxiway improvements, targeted for completion in 27 months. Maintaining uninterrupted airport operations during construction remains a key operational focus supported by phased planning and passenger communication measures.

Conclusion

Amid shifting market conditions and external pressures, Cyprus’ airports continue to emphasize resilience and long-term planning. Expanded airline partnerships, diversified route networks and sustained infrastructure investment position the country to strengthen connectivity and support tourism growth in the years ahead.

payabl. Launches Click To Pay With Visa To Help Merchants Improve Checkout Conversion And Reduce Fraud

payabl. has launched Click to Pay with Visa, a new card payment experience designed to help merchants reduce checkout friction, improve authorisation rates, and deliver a faster, more secure online payment journey.

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Click to Pay replaces manual card number entry with a token-based checkout experience. Once a customer’s card is enrolled, they can complete purchases in just a few clicks, without re-entering card details. The result is a faster checkout that mirrors the ease of contactless payments in-store, while maintaining strong security standards.

For merchants, the impact is measurable. According to Visa, Click to Pay can deliver up to a 11% uplift in authorisation rates compared to manual card entry, alongside significant fraud reduction through network tokenisation. Faster checkout also helps reduce cart abandonment, particularly on mobile, where typing card details remains a major source of friction.

“With online checkout, every extra step costs conversion,” said Breno Oliveira, Chief Product Officer at payabl. “Visa Click to Pay removes one of the biggest points of friction at the moment of purchase. It helps merchants approve more legitimate transactions, reduce fraud exposure, and give customers the experience they already expect.” 

Visa Click to Pay is available through payabl. checkout, enabling merchants to activate the service without additional integration complexity. The solution works across devices and supports existing security flows, including 3D Secure where required.

“Consumers have come to expect a highly personalised, intuitive, and seamless payment experience, whether they’re buying a coffee, shopping online, or applying for a loan. Visa Click to Pay aims to meet these expectations by removing the need to manually enter card details, thus enhancing both security and the consumer experience in online card payments. With the support of network tokens, Visa Click to Pay enabled a more secure and smoother transaction process, available in many countries around the world. According to European VisaNet data, Visa Click to Pay may allow a 4.5% uplift in merchant sales, meaning a possible annual increase of €51 bn in SMB eCommerce sales in the UK and EU,” said Michael Ioannides, Country Manager, Visa Cyprus.

The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe. 

Checkout expectations are rising across Europe 

Insights from payabl.’s State of European Checkouts report underline why frictionless checkout experiences are becoming a commercial priority. The research found that consumers cite speed (46%), convenience (44%), and security (41%) as the top reasons for choosing a payment method. More than half of consumers (53%) are open to switching to newer payment methods and nearly half (48%) are open to one-click checkouts, provided the solution is backed by a trusted brand such as Visa.

“Checkout is no longer just the final step of a transaction,” said Oliveira. “It is a critical part of the overall customer experience. Our research shows that 43% of European consumers will not return to a site after a poor checkout experience. For merchants across the UK and Europe, that translates directly into lost customers and lost revenue.”

The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe.

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