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Low Deposit Yields Persist In Cyprus As Banks Sit On Excess Liquidity

Patient Depositors Face Minimal Returns

For depositors willing to lock their funds for over a year, even marginal interest returns can be realized. In contrast, those opting for deposits of less than one year receive negligible interest, as banks capitalize on near-zero rates for short-term liquidity. This leaves many investors scrambling for alternative fixed-income instruments that offer satisfactory performance.

Alternative Investments And The Rise Of Real Estate

Banks have not introduced many new investment products lately, effectively steering investors toward real estate, which typically offers stronger returns than traditional deposits. Time-deposit schemes launched several years ago under regulatory and political pressure once provided gradually increasing interest rates over 12, 18, and 24 months. In 2024, the average yield for long-term deposits stood slightly above 1.5 percent. Since then, high deposit rates have slipped off the policy agenda, and with liquidity levels remaining abundant, yields have settled back at historically low levels.

Comparative Analysis: Cyprus Versus The Eurozone

The persistently low interest rates on deposits in Cyprus have positioned them among the smallest in the Eurozone, despite sporadic upward movements in time deposit rates. Data from the Central Bank indicates a gradual reversion to the subdued levels observed in 2023. For example, by December 2025, the average market rate for household time deposits up to two years had dropped to 0.75%, matching figures seen in November, compared to 1.19% in December 2024.

Market Dynamics And Future Outlook

In 2024, deposit yields were notably higher as banks were compelled, amid political pressure, to increase rates. By December 2023, the average deposit rate was 0.69% compared to a mere 0.13% in 2022. Furthermore, the rates on household deposits flagged for durations exceeding three months remained effectively stagnant at 0.07% throughout 2023 to 2025.

For corporate deposits, the average market rate currently hovers around 1.11%, down from 1.82% in December 2024 and 1.69% in December 2023. Analyses from the Central Bank also note that rates for new time deposit products continue to decline. For instance, household deposits with maturities between one and two years fell from 1.57% in December 2023 to 0.83% in December 2024 and further down to 0.49% in December 2025.

Transparent Data Limitations

It is important to acknowledge the limitations inherent in the published data by the Central Bank. The bank does not routinely disclose whether the deposits recorded are bound for one year or more versus those of shorter durations, nor does it provide the average size for each category of deposit. This lack of granularity makes it challenging for investors and industry observers to draw precise conclusions regarding the evolving deposit landscape.

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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