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Cyprus Outperforms EU Retail Growth With Record Annual Increase In December 2025

Overview

In a striking development for the European retail sector, Cyprus recorded an 8.2% year-on-year increase in retail trade volume in December 2025, registering the strongest annual growth among EU member states. This performance sets Cyprus apart from its peers, including Bulgaria and Luxembourg.

EU Retail Trade Performance

While Cyprus experienced robust gains, the broader euro area saw a modest 0.5% decline in retail trade volume in December 2025 compared to November. Similarly, the overall EU figures indicated a 0.5% drop month-on-month, despite previous increases in November. The calendar-adjusted retail sales index, however, managed to edge upwards by 1.3% in the euro area and by 1.7% across the EU on an annual basis.

Category Trends

Disaggregated data revealed mixed trends across retail categories. In the euro area, retail volumes for food, drinks, and tobacco experienced a slight monthly increase of 0.1%, while non-food product sales (excluding automotive fuel) dropped by 1.2%. Automotive fuel sales at specialized outlets remained stable. Conversely, within the EU, food, drinks, and tobacco sales recorded a minor downturn of 0.1%, and non-food products fell by 0.9% month-on-month, although automotive fuel sales enjoyed a modest rise of 0.1%.

Annual Performance by Sector

On an annual scale, the euro area saw a 1.2% increase in food, drinks, and tobacco sales, along with a 1.6% upsurge in non-food items. Automotive fuel sales in specialized stores in the euro area increased by 0.9% year-on-year. Across the EU, similar trends were observed with food, drinks, and tobacco sales advancing by 0.8%, non-food products witnessing a 2.0% rise, and automotive fuel sales climbing by 2.4%. Among individual member states, Cyprus led the annual growth rankings, followed by Bulgaria and Luxembourg, while Slovakia, Romania, and Estonia recorded declines.

Conclusion

The data underscore a stark contrast in retail performance at the close of 2025. Cyprus not only outshone its European counterparts with its stellar 8.2% annual growth but also highlighted underlying vulnerabilities in other EU markets. For industry leaders and investors, these trends serve as a critical indicator of evolving market dynamics across the continent.

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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