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AI In The Workplace: The Hidden Cost Of Greater Productivity

For several years, the dominant message in the U.S. tech and business environment has been that AI will not replace employees but make them more effective. Executives and technology advocates often present AI as a practical assistant that helps lawyers, consultants, writers, and analysts complete tasks faster and with fewer errors.

A New Paradigm In Work And Technology

This technological optimism suggests that while some white-collar positions may fade away, most professionals will benefit from AI-driven efficiency. The promise is that with AI’s support, workers can achieve more in less time, thereby redefining productivity. However, emerging research reveals a less rosy picture.

Research Reveals The Burnout Dilemma

A recent study published in Harvard Business Review challenges this optimistic view. Conducted by researchers from UC Berkeley over eight months at a 200-person tech firm, the study found that as employees embraced AI, they inadvertently expanded their workloads. Without direct pressure from management, many employees started taking on more assignments, extending their work into lunch breaks and evenings.

Enhanced Capabilities, Escalated Demands

One engineer involved in the study summarized the experience bluntly: “You expect AI to reduce your workload, but you end up working the same hours or even more.” Similar remarks appear across professional forums, where workers describe rising expectations and growing stress levels, even when measurable productivity gains remain moderate.

The High Price Of Increased Productivity

Earlier studies have already hinted that AI tools do not always shorten task duration despite improving output quality. What makes the newer research notable is that it confirms employees do become more capable, but the additional capacity often translates into expanded responsibilities instead of free time. The result can be fatigue and blurred work-life boundaries rather than relief.

The broader takeaway is that AI may not automatically solve overwork. Without clear limits and thoughtful management, greater efficiency can quietly turn into higher expectations. For organizations, the real challenge is no longer just adopting AI tools, but deciding how the extra productivity should actually be used.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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