Breaking news

MrBeast’s Beast Industries Acquires Step, Pioneering Gen Z Financial Empowerment

YouTube sensation MrBeast, known off-screen as Jimmy Donaldson, has taken another monumental step in his business evolution. On Monday, he announced that his conglomerate, Beast Industries, has acquired Step, a banking application specifically designed for teenagers.

Empowering The Next Generation

Step has attracted more than 7 million users and raised over $500 million in funding since its launch. The platform offers tools that help young people build credit history, save money and begin investing early, addressing a long-standing gap in financial literacy for Gen Z.

The startup has also drawn support from high-profile backers, including Charli D’Amelio, Will Smith, The Chainsmokers and Stephen Curry, alongside venture firms such as General Catalyst and Coatue.

A Strategic Partnership With Clear Vision

Donaldson has often spoken about not learning the basics of investing or credit management while growing up. The acquisition of Step reflects that personal motivation. His stated goal is to give younger generations earlier access to financial knowledge and practical tools so they can navigate money decisions with more confidence.

Diversified Business Interests

This acquisition aligns with Beast Industries’ broader strategy of diversifying revenue streams beyond YouTube ad revenue. While MrBeast’s content reinvestment strategy continues to support his media ventures, secondary businesses such as the highly profitable chocolate brand Feastables have become significant profit centers. Additionally, the firm is reportedly exploring further innovations, including a potential mobile virtual network operator (MVNO) to complement its established brand.

Industry Implications

Step’s platform already stands as a beacon for youth-centric financial tools. This acquisition not only solidifies Beast Industries’ foothold in the fintech sector but also sets a new benchmark for how influential digital personalities can reshape traditional industries. As the boundaries between entertainment, technology, and finance increasingly blur, MrBeast is redefining what it means to leverage digital influence for tangible economic impact.

Step founder and CEO CJ MacDonald expressed enthusiasm about the acquisition, stating, “We’re excited about how this acquisition is going to amplify our platform and bring more groundbreaking products to Step customers.” This sentiment reinforces the strategic vision driving the transaction and highlights the potential for widespread industry transformation.

Assessing The Divergent Energy Futures: The European Union Versus Cyprus

European Electricity Transition: A Bold New Horizon

A recent report, European Electricity Review 2026, published by Think Tank Ember, highlights a stark disparity between the energy strategies of the European Union and Cyprus. While the EU is rapidly advancing its renewable energy agenda, underpinned by an aggressive shift away from fossil fuels, Cyprus remains reliant on an increasingly costly and pollutant electricity system dominated by conventional fossil fuel sources.

European Union Electricity Mix 2025

The EU’s electricity landscape continues to shift toward renewables at a notable pace. Wind and solar energy now play a central role in the bloc’s power generation, gradually overtaking fossil fuels.

According to projections for 2025, wind contributes 16.9% of electricity production and solar 13.2%, bringing their combined share to 30.1%, slightly ahead of fossil fuels at 29%. Hydropower remains significant at 17.6%, although drought conditions have constrained its output in several regions. In total, renewable sources account for 47.7% of the EU electricity mix, marking a historic milestone in the region’s green transition. Nuclear energy remains stable at around 23%, continuing to provide a consistent base load.

Technology/Source Percentage (%) Observations
Wind 16.9 Steady increase since 2015
Solar 13.2 Rapid development in recent years
Wind + Solar 30.1 Surpassed fossil fuels (29%)
Hydroelectric 17.6 Impacted by drought
Total Renewables 47.7 Driving the green transition
Coal 9.2 Marked decrease, nearing obsolescence
Natural Gas 16.7 Gradual decline, with a spike in 2025 due to reduced hydroelectric output
Other Fossil Fuels 3.1 Gradual decrease
Total Fossils 29.0 Substantial reduction
Nuclear 23.3 Maintained at steady levels

Cyprus’ Energy Conundrum In 2025

Cyprus presents a very different picture. Approximately 74% of its electricity generation still comes from oil and heavy fuel oil through traditional thermal units. Although the country has achieved strong photovoltaic growth, reaching 21% solar penetration, this progress is limited by insufficient grid modernization and the lack of large-scale storage capacity.

Despite being among EU leaders in solar installations for each person, Cyprus faces curtailment issues where excess renewable energy cannot be absorbed by the grid. Estimates suggest that up to 22% of renewable generation is occasionally curtailed, representing roughly 6–7% of annual electricity demand.

Energy Source Percentage (%) Observations
Oil/Heavy Fuel Oil 74 Dominant conventional thermal units
Solar 21 Robust photovoltaic growth without supportive storage
Wind 4 Minimal contribution
Other Renewables (Biomass) 1 Limited deployment
Total Renewables 26 A modest increase with potential for further expansion

Consequences For Electricity Pricing

The inefficiencies in managing renewable integration and the persisting reliance on fossil fuels have had a direct impact on electricity prices in Cyprus. Although temporary measures, such as a 10% VAT reduction through 2027, have been implemented, the cost per kilowatt-hour for 2025 is forecast at 31 cents —significantly above the EU average of 24.6 cents. This pricing imbalance erodes consumer purchasing power and undermines the competitiveness of the local economy.

Strategic Recommendations For Reform

A decisive recalibration of Cyprus’ electricity sector is essential to bridge the gap with its European counterparts. Key strategic recommendations include:

  1. Establishment Of An Independent Coordination Authority: Create an autonomous body dedicated to aligning the efforts of relevant agencies to reduce electricity costs and secure a reliable energy supply.
  2. Development Of A Long-Term Electric Generation Strategy: Formulate a strategic plan that balances the rational expansion of renewable energy with conventional sources, incorporating integrated energy storage solutions and robust system management protocols.
  3. Prioritization Of Centralized Energy Storage And Grid Adaptation: Emphasize the need for centralized energy storage facilities and the reinforcement of distribution networks to stabilize the supply and effectively absorb surplus renewable generation.

Conclusion

Cyprus stands at a critical crossroads. To achieve affordable electricity and remain competitive, decisive reform and strategic investment in renewable infrastructure are imperative. Failure to act could exacerbate both economic and social challenges, further distancing Cyprus from the progressive energy blueprint exemplified by the European Union.

eCredo
The Future Forbes Realty Global Properties
Uol
Aretilaw firm

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter