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Cyprus Payment Landscape: A Deep Dive Into H1 2025 Trends

Recent data from the Central Bank of Cyprus provides a clearer picture of how payment behavior is changing across the country. In the first half of 2025, small everyday purchases were mostly made with cards, while larger payments were primarily carried out through credit transfers. With an average value of €4,496, credit transfers accounted for 84% of the total transaction value, reflecting a pattern similar to the wider euro area.

Shifting Payment Preferences

An analysis of the ten most valuable categories of goods and services purchased with Cypriot cards highlights a clear divide between in-store and online spending. Payments to payment institutions represented the largest share at 14% (€912 million), followed by government-related payments at nearly 12% (€768 million) and supermarket purchases at 11% (€690 million). Transactions involving payment institutions and government services were conducted mostly online, at 100% and 89% respectively, while supermarket purchases were overwhelmingly made in person, reaching 99%.

Card Penetration And Consumer Adoption

By the end of the first half of 2025, the number of payment cards in circulation had risen by 7% compared to the same period in 2024, reaching a total of 2 million cards. This equates to roughly two cards per resident, pointing to broad adoption of digital payment methods throughout the country.

Corporate Transactions And Payment Instruments

Businesses continue to favor credit transfers, mainly because they offer stronger security, lower transaction costs, and better control over payment timing for higher-value operations. Across the euro area, the average corporate credit transfer reached €6,403 and represented 92% of total transaction value in H1 2025. Cheques, although steadily declining in use, still accounted for 6% of value with an average amount of €3,807, indicating that traditional payment tools have not disappeared entirely.

Online Versus Point‐of‐Sale Card Transactions

Across the euro area, card usage remains more common in physical stores, with 81% of transactions by volume taking place at point of sale and 19% online. In value terms, the split is 70% in-store and 30% online. Cyprus follows a similar pattern, though the average transaction size differs notably: approximately €37 at POS terminals compared with €125 online. This gap suggests that consumers are more inclined to use digital channels for higher-value purchases.

Advancements In Contactless Payments And ATM Deployment

Payment infrastructure has also seen gradual changes. The number of ATMs in Cyprus increased slightly from 397 at the end of H1 2024 to 405 by H1 2025, largely due to installations in remote and mountainous areas aimed at maintaining cash accessibility. About 72% of ATMs now support contactless transactions. Despite an overall 12% decline in ATM numbers over the past five years in both Cyprus and the broader euro area, the average withdrawal amount in Cyprus rose by 28%, climbing from €291 in H1 2022 to €372 in H1 2025.

Overall, the data points to a steady shift toward digital and credit-based payments in both Cyprus and the wider European market, while cash and traditional instruments continue to play a smaller but still visible role in everyday financial behavior.

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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