Consumer Watchdog Flags Misleading Price Comparisons On E-Kalathi

by THEFUTURE.TEAM

February 4, 2026

The Cyprus Consumer Association has raised warnings regarding the potential for misleading price displays on the e-Kalathi platform, a tool initially designed to empower consumers by facilitating hypermarket price comparisons. According to the Association, the discrepancy in pricing information could be steering consumers toward inaccurate conclusions about which retailer offers the lowest prices.

Platform Inception And Diverging Outcomes

Launched in June 2025, e-Kalathi was intended to increase competition among supermarkets and lower consumer costs through transparent price comparisons. Seven months later, however, the platform appears to be delivering mixed results. The Cyprus Consumer Association reports that some listed prices may not accurately reflect actual store pricing, which could mislead customers about overall affordability.

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January 2026 Study: A Closer Look At Pricing Anomalies

A study conducted in January 2026 found that certain products shown on e-Kalathi were priced lower than comparable items not included on the platform. One example involved a strawberry-flavored children’s yogurt dessert. While the platform suggested a competitive price, other flavors sold outside the listing were often more expensive, potentially distorting how consumers interpret value.

Among the supermarkets reviewed — Alpha Mega, Sklavenitis, Athinainitis, Kkolias, Ioannidis, Super Discount and Metro — only Athinainitis and Ioannidis kept consistent pricing across different flavors regardless of platform presence. The study also noted a pricing difference between wholesale and retail levels: a product listed at €2.75 in a manufacturer’s catalogue was regularly sold for under €2 in stores.

Limited Product Overlap: Challenges For Consumers

The study also highlighted that out of seven major hypermarkets referenced in a Consumer Protection Service announcement on January 31, only one tracked a complete set of products on the platform. The remaining stores offered only a subset of products, thereby reducing the accuracy and effectiveness of price comparisons and limiting consumer choice.

Price Differentiation And Market Convergence

Additional findings indicated that some supermarket chains introduced price variations between their branches, a pattern not widely observed before August 2025. This may reflect stronger local competition. At the same time, overall prices for common items have moved closer together, with the gap between the highest and lowest nationwide prices narrowing from 13% in July 2025 to 4.4% in January 2026.

In conclusion, the Cyprus Consumer Association says the pricing inconsistencies observed on e-Kalathi could mislead shoppers about the true cost of their purchases. The findings are based solely on platform data and may require further review to determine the broader impact on consumers.

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EU Services Production Grows As Information And Communication Lead

by THEFUTURE.TEAM

November 10, 2026

Services production continued to expand across the European Union in August 2026, with information and communication recording the strongest annual growth. However, performance varied significantly between industries and member states, while Cyprus reported a mixed picture, with business services expanding and hospitality-related activities declining.

Information And Communication Leads Sector Growth

Compared with August 2025, services production increased by 5.9% in the euro area and 5.8% across the EU in information and communication. Transportation and storage also recorded growth, rising by 2.1% and 1.9%, respectively.

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Real estate activities increased by 1.6% in the euro area and 1.1% in the EU. Professional, scientific and technical activities grew by 1% in both areas, while administrative and support services advanced by 1.1% and 1.3%.

Accommodation and food services was the only major sector to record an annual decline, falling by 0.1% in both the euro area and the EU.

The monthly figures were more mixed. Information and communication remained the strongest performer, increasing by 1.2% in the euro area and 1% across the EU. Real estate activities rose by 0.4% and 0.9%, respectively, while transportation and storage edged up 0.1% in the euro area but declined by 0.2% in the EU.

Administrative and support services recorded modest gains of 0.2% in the euro area and 0.1% in the EU. Accommodation and food services fell by 0.3% and 0.4%, while professional, scientific and technical activities declined by 0.8% and 0.9%, respectively.

Slovakia And Greece Record Strongest Annual Growth

Romania recorded the largest monthly increase in services production, at 5.2%, followed by Malta at 1.8% and Portugal at 1.7%. Luxembourg experienced the steepest decline, with output falling by 5.1%, followed by Bulgaria at 2.3% and Denmark at 1.9%.

On an annual basis, Slovakia led with growth of 10%, followed by Greece at 9.3% and Malta at 7.5%. Hungary recorded the weakest performance, with services production declining by 5.6%. Denmark fell by 5.3%, while Italy recorded a smaller decrease of 0.3%.

Cyprus Sees Growth In Business Services But Weakness In Hospitality

Cyprus’ latest figures show a similar divide between expanding business services and weaker hospitality-related activities. According to the Statistical Service of Cyprus (Cystat), professional, scientific and technical activities recorded the strongest annual growth among the covered sectors in the second quarter of 2026, increasing by 3.4%.

Transportation and storage and information and communication both grew by 2.1%, while real estate activities rose by 1.6%. In contrast, accommodation and food services declined by 3.1% year on year, and administrative and support services fell by 2.2%.

First-half results were more favourable for several sectors. Between January and June, professional, scientific and technical activities grew by 3.5%, transportation and storage by 2.8%, real estate by 2.1% and information and communication by 1.3%.

Nevertheless, administrative and support services contracted by 1% over the six-month period, while accommodation and food services declined by 0.7%.

How Cyprus’ Figures Differ From Eurostat’s Data

The Eurostat and Cystat figures measure different aspects of economic activity and are not directly comparable. Eurostat’s services production index tracks changes in the volume of output, whereas Cystat’s Turnover Value Index for Services and Transport measures the value of sales at current prices.

The reporting periods also differ: Eurostat’s figures cover August, while the cited Cypriot data relate to the second quarter and first half of 2026.

Cystat transmits services production data to Eurostat but does not yet publish a separate national production index. Turnover figures therefore remain the main publicly available national indicator for the sector.

Taken together, the data point to continued growth in several of Cyprus’ business-oriented services, alongside persistent pressure on accommodation, food and administrative support activities.

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