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By Rotation Partners With Uber to Accelerate Fashion Rental Delivery

London – By Rotation, one of the U.K.’s premier peer-to-peer fashion rental platforms, has officially announced a strategic partnership with ride-sharing giant Uber. This transformative collaboration is set to redefine the logistics of fashion rentals by ensuring rapid, same-day delivery combined with a 10% discount offer until May 31.

Innovative Logistics Tailored to Consumer Needs

Under the new arrangement, U.K. users of By Rotation can rent high-value outfits—including bulky ski gear—and have them delivered in under 60 minutes via Uber. By addressing the logistical challenges often associated with the transportation of sizable equipment, this venture directly meets the demands of a segment where 30% of ski gear renters require same-day pick-up.

Consumer-Centric Innovation

Eshita Kabra-Davies, founder and CEO of By Rotation, noted in her interview with TechCrunch that the partnership is a direct response to user feedback. “Our community loves sustainable fashion, but they also expect the speed and convenience of e-commerce,” Kabra-Davies explained. The initiative is designed to eliminate the final friction point in the rental process, effectively easing the traditional ‘panic purchase’ scenario when urgent outfit needs arise.

Championing Sustainable Fashion

This collaboration marks an important step in transitioning from fast fashion to a more sustainable, circular economy. By offering rapid delivery of premium rentals, the alliance empowers consumers to opt for quality and longevity over disposable garments. The shift exemplifies how strategic partnerships can drive both environmental sustainability and enhanced consumer convenience.

Global Vision and Expansion

Since its inception in 2019, By Rotation has scaled its operations to become a global force in the rental market, boasting more than one million users and luxury inventory valued at over $100 million. Highlighting its innovative approach, the platform has even showcased success stories where users have leveraged wardrobe earnings for significant personal milestones. With recent expansions into markets such as New York and ambitions to break into the UAE, Kabra-Davies asserts, “Our ambition, like Uber’s, is global. We want to make the ‘rotating wardrobe’ the default mode of consumption everywhere.”

This strategic alliance between By Rotation and Uber not only alleviates logistic challenges but also charts a forward-thinking roadmap for sustainable consumption in the fashion industry.

IMF Says Cyprus Growth Will Ease As Energy Costs And Regional Tensions Weigh On Economy

Cyprus is expected to remain among the better-performing economies in the European Union, although growth is projected to moderate this year as higher energy prices, geopolitical uncertainty, and softer tourism activity weigh on economic momentum.

Growth Set To Moderate After A Strong Run

In its latest Article IV Consultation, the International Monetary Fund (IMF) noted that the Cypriot economy has remained resilient despite a challenging external environment. However, the Fund expects growth to slow compared with last year as rising energy costs and regional tensions begin to affect household incomes, business confidence, and tourism flows.

“Growth is expected to moderate this year as higher energy prices and geopolitical tensions weigh on real incomes, tourism and confidence,” the IMF said.

The Fund projects GDP growth of 2.6% in 2026, compared with 3.8% in 2025. Under a more adverse scenario involving a prolonged crisis in the Gulf region, growth could slow further to 1.7%.

Inflation Is Turning Higher Again

Alongside slower growth, inflation is expected to increase in the near term after easing significantly last year. According to the IMF, higher energy costs linked to developments in the Middle East are beginning to feed through to consumer prices.

“Inflation is projected to rise in the near term before easing. Risks are tilted to the downside, notably from a more prolonged war in the Middle East, tighter global financial conditions and weaker external demand. Medium-term prospects are more balanced, supported by strong fundamentals and reform momentum,” the Fund said.

The harmonised inflation rate, which declined to 0.8% in 2025, is forecast to rise to 3.5% this year before easing again to 1.5% in 2027.

Tourism Softens, But Fiscal And Financial Buffers Hold

While the IMF pointed to signs of weaker tourism activity, it said the broader economy continues to benefit from strong fiscal and financial fundamentals.

“Fiscal performance has remained strong, with continued surpluses and public debt declining below 60 per cent of GDP. The financial sector is sound, with strong capital and liquidity buffers and improving asset quality,” the report noted.

Domestic demand remains resilient, while exports of services continue to support economic activity. Sectors such as information and communications technology and tourism are expected to remain important contributors to growth, helping Cyprus maintain one of the strongest economic performances within the EU.

A Recovery Built On Policy Discipline

The IMF praised the Cypriot authorities for maintaining a strong fiscal position, rebuilding policy buffers and putting public debt on a clear downward trajectory. It also pointed to the country’s remarkable rebound since the 2013 banking crisis. Per capita GDP, measured against the EU average, has now returned to pre-crisis levels.

That said, the Fund urged policymakers to keep focusing on the quality of public finances. It said Cyprus should improve the efficiency of spending and taxation, prioritise high-quality public investment and maintain discipline in public wage growth.

Any support for households, the IMF added, should be temporary and tightly targeted. It welcomed the government’s recent comprehensive tax reform and a proposal to build financial assets in the social security fund.

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