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Netflix Launches Real-Time Voting Feature With Star Search Talent Show

Overview Of A New Interactive Experience

Netflix is redefining live entertainment by introducing a real-time voting feature that allows its global audience to influence the progression of live events. The streaming giant is set to debut this innovation with the premiere of its live-streamed talent show, Star Search, on January 20.

How It Works

Subscribers can engage directly with the live content by voting through a multiple-choice menu or rating performances on a five-star scale. This interactive capability can be accessed via both the Netflix app and a TV remote, ensuring seamless participation regardless of the viewing device. Meanwhile, Netflix’s backend infrastructure tallies votes in real time, with each vote considered only within a specified time window. This means that viewers catching the show later will miss the opportunity to cast their vote.

Building On Proven Innovation

This development follows an early testing phase that began in August 2025 with “Dinner Time Live with David Chang.” During TechCrunch Disrupt 2025, Netflix’s CTO, Elizabeth Stone, detailed the company’s strategy to expand interactive features across its live content portfolio. As Stone explained, if you are watching the show on your TV, you can easily cast a vote that determines which contestants advance, thereby transforming passive viewing into an immersive experience.

A Broader Strategy For Engagement

Netflix’s commitment to live content is evident in its array of events, such as “Everybody’s Live with John Mulaney” and sports broadcasts like the NFL Christmas special and WWE shows. Recently, the company also launched interactive games that can be played directly on smart TVs, further merging entertainment with engagement. With the introduction of live voting, Netflix continues to innovate by deeply integrating interactive elements across devices and content types.

Future Implications

The new voting initiative is more than just a feature—it is a step towards a future where viewers actively shape the storylines they consume. By bridging the gap between conventional broadcast and interactive digital experience, Netflix is setting a new industry standard for audience participation and interactive entertainment.

Sila Wins $1.4 Billion Pentagon Loan To Scale U.S. Battery Production

Sila has secured a $1.4 billion loan from the U.S. Department of Defense to expand production of its silicon-carbon battery material as the U.S. seeks to reduce reliance on Chinese battery supply chains.

Silicon Anodes Offer Higher Energy Density

The funding comes as U.S. automakers and defense companies face challenges securing battery materials from non-Chinese suppliers. Graphite, which is used in most lithium-ion battery anodes, has a supply chain heavily dominated by Chinese producers.

Sila is among several companies developing silicon-based alternatives to graphite. Other players include Group14 and Amprius.

Silicon anodes can store around 20% to 40% more energy than graphite, potentially enabling longer-lasting batteries or smaller and lighter cells. Those characteristics are particularly attractive for electric vehicles, drones and other mobility and defense applications.

Sila produces its silicon-carbon material at a factory in Moses Lake, Washington, giving it a domestic source that is less exposed to tariffs and geopolitical risks.

The facility began operating in September and currently has annual capacity of about 2 gigawatt-hours of anode material. Sila plans to expand the factory fivefold, which would provide enough material for more than 100,000 EVs.

Pentagon Funding Supports Expansion

In July, Sila raised $300 million to help finance the expansion, bringing its total funding from private investors to more than $1.5 billion, according to PitchBook.

The company already has agreements with Mercedes-Benz and Panasonic. The new Pentagon financing could also help Sila pursue contracts with defense companies as demand for advanced batteries grows.

The Department of Defense announced funding for three other critical-materials companies alongside the Sila loan.

Sunrise Energy Metals will receive a $400 million loan to develop scandium resources, while Niron Magnetics secured $150 million to manufacture rare-earth-free magnets. Strategic Bauxite will receive an $85 million government equity investment to support mining of aluminum-bearing minerals.

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