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Cyprus Eyes Record-Breaking 2025 In Tourism With Paphos At The Forefront

Strategic Vision For A Landmark Year

In a recent high-level meeting with local authorities in the Paphos district, Deputy Tourism Minister Kostas Koumis outlined Cyprus’s robust strategy for the upcoming year. Highlighting 2025 as a pinnacle moment in the island’s tourism history, Koumis stressed that the continued success of the sector depends fundamentally on delivering an exceptional visitor experience.

Ensuring Excellence Across Destinations

Koumis detailed new initiatives and responses to long-standing challenges, emphasizing that the quality of services provided across all destinations remains paramount. He underscored the need for seamless coordination throughout the tourism ecosystem, a strategy that reinforces Cyprus’ reputation and ensures that every visitor enjoys a superior experience.

Paphos: A Central Driver Of Growth

The Deputy Minister singled out Paphos for its significant contribution, noting that the region accounts for over 30 percent of tourist arrivals. This impressive performance underpins the nationwide success of the industry and reinforces Paphos’ strategic importance.

Addressing Emerging Challenges

Beyond traditional tourism hurdles, Koumis pointed to global challenges such as climate change. This complex issue requires a coordinated response that spans multiple stakeholders, ensuring that the island not only meets but exceeds environmental and service standards. Emphasizing rigorous evaluation, each destination is assessed on ten distinct criteria during every visit by the Ministry, a practice aimed at sustaining high service levels.

Project Milestones And Future Prospects

Significant projects, including the eagerly awaited Paphos Marina, are progressing according to schedule. With contract signings expected by early 2027 and robust investor interest, these developments signal strong forward momentum. Additionally, local authorities are set to oversee key infrastructural initiatives such as the road linking the tourist zone to the airport and the expansion of Paphos Airport, ensuring that quality remains a priority over sheer volume.

Leadership And Collaborative Commitment

Paphos Mayor Phedonas Phedonos described 2025 as a “satisfying year” but warned that future success hinges on a strategic shift toward quality. His remarks highlighted the critical need for the Deputy Ministry to intensify its monitoring of major projects, ensuring that delays do not hamper progress—a concern amplified by past incidents observed at the Paphos airport.

Conclusion

The dialogue between the Deputy Minister and local bodies underscores a robust strategy that blends visionary planning with tangible project milestones. As Cyprus moves forward, the emphasis on quality tourism alongside strategic infrastructure investments will be key to sustaining and enhancing the success witnessed in 2025.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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