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Spangle Secures $15 Million Funding To Redefine AI-Powered E-Commerce Personalization

Spangle, led by former Bolt CEO Maju Kuruvilla, has raised $15 million in an all-equity Series A round, elevating its valuation to $100 million. This milestone follows a successful $6 million seed round at a $30 million pre-money valuation and brings the company’s total funding to $21 million with the backing of NewRoad Capital Partners, Madrona, DNX Ventures, Streamlined Ventures, and strategic angel investors.

Revolutionizing E-Commerce With AI

The rise of AI tools and advanced recommendation engines is transforming online retail. As consumers increasingly rely on digital platforms for product discovery, Spangle positions itself at the forefront by offering software that personalizes shopping experiences in real time. Leveraging its proprietary ProductGPT model, the platform dynamically generates product recommendations based on user behavior, search queries, and referral sources, ensuring that every visitor encounters a fresh, tailored retail environment.

Impressive Growth And Enterprise Adoption

Since emerging from stealth mode in March last year, Spangle has secured nine enterprise clients, including leading fashion retailers like Revolve, Alexander Wang, and Steve Madden, whose collective online sales reach approximately $3.8 billion. The platform has achieved a 57% month-over-month increase in traffic, with users expanding their adoption of its features. Notably, Revolve reports a 60% improvement in return on ad spend and a 50% increase in revenue per visit, underscoring the business impact of Spangle’s innovative approach.

Driving Real-Time, Data-Driven Personalization

At the heart of Spangle’s offering is its ability to replace static, pre-built pages with dynamic, AI-driven interfaces. By routing shoppers to a blank page that is populated in real time based on contextual data, Spangle empowers retailers to adapt instantaneously to evolving consumer needs. This methodology not only enhances user engagement but also optimizes key performance metrics, effectively transforming traditional e-commerce strategies.

Strategic Vision And Future Expansion

Drawing from his extensive experience at Bolt and a decade-long tenure at Amazon, Kuruvilla has leveraged his deep industry insights to build a platform geared towards sustainable growth and technological innovation. Alongside co-founder and CTO Fei Wang, a former Amazon principal engineer with notable contributions at Saks Off 5th, Spangle is poised to become a modern, AI-native commerce system. With plans to further invest in research and development, expand its engineering team, and scale its sales operations, Spangle is well positioned to meet the evolving demands of digital retail.

Embracing The Future Of Commerce

As AI continues to reshape how consumers interact with digital content and make purchasing decisions, platforms like Spangle offer a glimpse into the future of e-commerce. By harnessing the power of real-time data and machine learning, Spangle provides brands with the tools necessary to not only meet but exceed the expectations of today’s digitally savvy shopper.

Euro Area Trade Surplus Squeezed In November 2025 As Machinery Exports Slide

The euro area recorded a €9.90 billion surplus in trade in goods with the rest of the world in November 2025, marking a notable decline from the €15.40 billion surplus in November 2024. Eurostat’s latest data points to a cooling in international trade activity, driven primarily by weaker exports of manufactured goods, despite improvements in the energy sector.

Declining Exports And Imports

In November 2025, the euro area’s exports fell to €240.20 billion, a 3.4 percent drop from €248.70 billion a year earlier. Imports declined by 1.3 percent to €230.30 billion, compared with €233.30 billion in November 2024. This contraction in trade was mainly due to reduced activity in the manufacturing sector, which was only partially offset by gains in energy.

Sectoral Shifts: Improvement In Energy Performance

Among the notable shifts, the energy sector showed substantial improvement. The energy deficit was narrowed significantly, decreasing from a minus €24.30 billion in November 2024 to minus €17.60 billion in November 2025. This improvement underscores strategic adjustments in energy-related policies and investments aimed at mitigating broader economic challenges.

Year-To-Date Performance And Trends

For the first 11 months of 2025, the euro area achieved a total surplus of €152.70 billion, a decrease from €156.80 billion in the same period of 2024. During this period, exports to the rest of the world increased by 2.3 percent to €2.70 trillion, while imports edged up by 2.6 percent to €2.55 trillion. Intra-euro area trade also grew by 1.6 percent, reaching €2.42 trillion, reflecting steady domestic market activities within the single currency bloc.

European Union Trade Outlook

Across the wider European Union, the trade surplus in November 2025 stood at €8.10 billion, compared with €11.80 billion in November 2024. EU exports fell by 4.4 percent to €213.80 billion, while imports declined by 2.9 percent to €205.70 billion. Although the energy deficit improved, shrinking from €28.20 billion to €20.40 billion, weaker performance in key manufacturing segments, particularly machinery and vehicles, weighed on the overall balance.

Over the first 11 months of 2025, the EU recorded a trade surplus of €122.40 billion, down from €128.00 billion in the same period of 2024. Exports and imports increased by 2 percent and 2.3 percent respectively, while intra-EU trade grew by 2.2 percent to €3.82 trillion. The data points to mixed trends across EU trade rather than a uniform pattern of expansion or contraction.

Seasonally Adjusted Insights

On a seasonally adjusted month-to-month basis, figures for November 2025 show that euro area exports increased by 1.1 percent and imports by 2.5 percent, resulting in a surplus of €10.70 billion. In the European Union, exports rose by 2 percent and imports by 3.5 percent, yielding a seasonally adjusted surplus of €8.80 billion.

During the three months from September to November 2025, trade with non-euro and non-EU partners revealed divergent trends. Manufactured goods continued to face challenges, while energy-related trade showed relative strength.

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