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Visitor Satisfaction Key To Cyprus Tourism Success, Says Deputy Minister Koumis

Encouraging Bookings And A Clear Vision

Deputy Minister of Tourism Kostas Koumis emphasized on Monday that early indications for 2026 tourism bookings are promising. Speaking during his visit to Ayia Napa, Koumis underlined that the foremost challenge remains ensuring every visitor departs with a positive and lasting impression of Cyprus.

Collaborative Strategies And Destination Upgrades

During a comprehensive meeting with representatives from the Famagusta district and local authorities, the deputy minister reviewed a range of initiatives aimed at elevating Cyprus’s leading tourist hotspots, including Ayia Napa and Protaras. Koumis noted that ongoing projects such as green planting, historical integration, the installation of sculptures, and the development of new landmarks are critical in maintaining the island’s competitive edge. He stressed the importance of seamless coordination between governmental bodies and the tourism industry, a move designed to fortify and upgrade the overall tourism product.

Proactive Measures In A Dynamic Sector

Addressing the dynamic nature of the tourism sector, Koumis remarked, “Tourism is a highly dynamic field where trends evolve rapidly, and new challenges emerge each year, from climate change to shifting consumer expectations.” He acknowledged that while the industry has managed to adapt commendably in recent years, sustaining international competitiveness requires constant vigilance and timely strategic interventions.

Holistic Engagement With Local Authorities

Both municipal leaders and industry representatives shared their insights on the current state and future prospects of the tourism sector. Ayia Napa Mayor Christos Zannettou highlighted the necessity of protecting and enhancing Cyprus’s tourism reputation by emphasizing infrastructural improvements and efficient local governance. Likewise, Paralimni-Deryneia Mayor George Nicolettos underlined the positive impact of investments in alternative tourism avenues and efforts to extend the tourism season.

Looking Forward To A Record-Breaking 2026

Deputy Minister Koumis concluded that while significant progress has been made, the bar remains high for 2026. The early booking trends are already extremely encouraging, fortifying the government’s confidence in Cyprus’s tourism prospects. The collective focus for the upcoming period, he affirmed, is to ensure that every initiative and project translates into an exceptional and satisfying visitor experience.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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