Breaking news

Cyprus Retail Trade Expands in November 2025 Amid Robust Consumer Demand

Robust Trading Indices Reflect Strong Consumer Confidence

Cyprus experienced a marked expansion in its retail sector in November 2025, buoyed by resilient consumer demand across multiple categories. According to the Statistical Service, the Turnover Value Index for retail trade—excluding motor vehicles—climbed by 4.6% compared with November 2024, while the Turnover Volume Index surged by 7.6%.

Strong Growth Across Key Categories

When using 2021 as the base year, the aggregated value index reached 145.4, and the volume index attained 132.1. Over the January–November period, the sector recorded cumulative growth of 6.2% in value and 7.8% in volume compared to the same period in the previous year. In particular, specialised stores for food, beverages, and tobacco showed an impressive annual performance, with indices rising 17.4% for value and 22.5% for volume. Supermarkets also demonstrated steady progress, with a 5.3% increase in value and an 8% rise in volume.

Notable Advances in Apparel and Technology

Other segments, including clothing and footwear, posted solid gains—with value up by 4.8% and volume expanding 14.1%—while information and communication equipment saw a notable growth of 6.0% in value and 15.2% in volume. Moderately expanding sectors included household equipment and construction materials, which recorded growth of 4.3% in value and 6.2% in volume.

Sectoral Challenges and Declines

Certain segments, however, faced downward pressure. Cultural and recreation goods declined slightly, with a 1.3% drop in value accompanied by a 1.5% slip in volume. Similarly, retail sales not in stores, including online and mail-order trade, contracted sharply by 13.7% in value and 12% in volume—although they remained positive on a year-to-date basis. Automotive fuel sales also saw a reduction, with value decreasing by 5.8% and volume by 3.6%.

Aggregate Analysis and Methodological Insights

Broader aggregates excluding automotive fuel reveal that retail trade increased by 5.6% in value and 8.7% in volume. Edible goods recorded rises of 7.1% in value and 10.1% in volume, while non-edible goods grew 4.0% in value and 7.5% in volume. Cystat clarified that the Turnover Value Index is calculated at current prices, whereas the Turnover Volume Index is derived at constant prices using the Consumer Price Index as a deflator.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

Uol
The Future Forbes Realty Global Properties
eCredo
Aretilaw firm

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter