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Tax Reform As A Modernization Catalyst: PASYDY And KEVE Applaud Progressive Change

Stakeholders Hail A New Era In Cyprus Tax Policy

The recent passage of the tax reform bills has been met with optimism by key industry organizations. Both PASYDY and KEVE have welcomed the legislation, praising it as a significant step toward modernizing Cyprus’ tax framework—with PASYDY emphasizing fairness and economic stability, and KEVE focusing on competitiveness and investment confidence.

Pasydy Celebrates A Modern And Equitable System

PASYDY expressed satisfaction with the executive initiative to enact an all‐encompassing tax reform, highlighting the importance of a modern and equitable tax system as a cornerstone for economic stability, social justice, and sustainable growth. The association underscored that the new legislation will contribute substantially to curbing tax evasion while strengthening the state’s revenue collection mechanisms.

Notably, PASYDY recalls its March 2022 submission to the Minister of Finance, which recommended adjustments to personal income tax brackets—citing deflationary effects from the previous revision nearly two decades ago. Several of its proposals were incorporated into the final bill, including the expansion of tax brackets and income criteria for tax deductions, particularly benefiting families with children. These measures are expected to offer annual savings of between €500 and €2,000, providing significant relief to the middle class.

Keve: A Milestone For Transformation And Competitiveness

KEVE, representing the broader business community, has characterized the reform as a transformational milestone. The chamber’s leadership believes the overhaul aligns the tax system with the demands of a modern economy, thus enhancing Cyprus’ international competitiveness. KEVE sees the reform as a historic opportunity to fortify the country’s economic stability, transparency, and appeal as a destination for business and investment.

KEVE’s response highlights several key enhancements, including the elimination of the imputed dividend distribution and a reduction in the Extraordinary Defense Contribution on dividends to 5%. In its strategic dialogue with policymakers, the chamber placed a premium on legal certainty and a stable business environment—ensuring that revenue collection is balanced with judicial oversight, and that administrative provisions remain clear to foster both international outreach and investment attraction.

Moreover, the reform is lauded for its substantial societal impact. KEVE pointed to the increased tax-free threshold and targeted support measures for families as instrumental in bolstering disposable income and addressing declining birth rates. The chamber has committed to closely monitoring the implementation of the reform as it continues to serve as a key institutional partner in advancing economic progress and prosperity across Cyprus.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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