Cypriot SMEs Secure €138,878 To Propel Sustainable Tourism

by THEFUTURE.TEAM

December 11, 2025

Investment In Sustainability

The Cyprus Chamber Of Commerce And Industry (Keve) has announced a strategic allocation of €138,878 under the EU-funded I-STARS initiative, empowering 25 small and medium-sized tourism enterprises to integrate sustainability into their core operations. This well-timed intervention is designed to accelerate the green transition of Cyprus’ tourism sector.

Empowering Businesses With Targeted Support

Through a combination of targeted funding, technical guidance, and personalized support, the participating SMEs have successfully embarked on a comprehensive sustainability journey. The initiative has enabled these companies—from restaurants and hotels to travel agencies and resorts—to craft tailored action plans that enhance their environmental performance and overall operational resilience.

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Comprehensive Audits And Greener Practices

Key to the project were detailed food waste and energy audits, which have not only led to significant waste-reduction measures but also uncovered numerous energy-saving opportunities. By adopting these best practices, the firms have firmly positioned themselves to meet both immediate and long-term environmental goals.

Industry-Wide Impact And Strategic Alignment

The initiative underscores the fact that even small businesses can drive transformative change when equipped with the right tools and incentives. Participants have worked diligently to secure sustainability certifications and align their practices with international standards, thereby reinforcing the credibility and competitiveness of the region’s tourism industry.

Regional Collaboration And Future Prospects

The I-STARS project extends beyond Cyprus, also benefiting tourism enterprises in Greece, Ireland, Italy, and Spain. This cross-regional effort not only fosters innovation but also ensures the enduring resilience of the European tourism ecosystem. To further illustrate its success, Keve has released a series of short videos on its YouTube channel, highlighting inspiring stories of local businesses that have embraced the green transition.

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Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

by THEFUTURE.TEAM

March 13, 2026

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

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Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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